Beyond name or image recognition, there is more that Hitchcock did to build his brand. While the knowledge for motion picture producers and directors to use logos, color pallet, typography, iconography, design, and imagery strategically was not new with Hitchcock, he was the first director in Hollywood to combine the power of all those elements and the others that have been mentioned in this essay. Separately, each of the aforementioned elements can be influential tools; but combined, they are extremely powerful for developing a brand.
More than an instantly recognizable silhouette. Before the idea of a director branding him or herself became as common a goal as it is today, Alfred Hitchcock pioneered the very concept of a director developing a brand that would instantly be recognizable by millions. Not only was Hitch the Master of Suspense, and still is, but he was also a master of marketing.
Alfred Hitchcock: the Art of Making Movies was an opening day attraction at Universal Studios Florida, and stood as tribute to the Master of Suspense and father of the modern horror film from 1990 to 2003. As I love exploring the past, present, and future of the parks, I thought it would be fun to hop in the wayback machine to analyze just why this attraction was popular then, and why there’s been a resurgence of interest and popularity.
The original blockbuster! With The Meg opening soon, the next article in my Sinister Summer series is a retrospective on Jaws (1975). We still need a bigger boat. Beginning with the iconic minimalistic score by John Williams, Steven Spielberg’s Jaws is still keeping people out of the water more than forty years later. Even if you trust the statistics that you are more likely to be injured or die in a car accident than be attacked by a shark, Jaws still leaves you wondering what may lurk in the depths of the ocean
In honor of Jurassic Park‘s 25th Anniversary, I want to revisit why the film works so incredibly well, and never …