Since we are gearing up for the highly anticipated Halloween events at theme parks around the country and with Halloween Horror Nights Orlando and Howl-O-Scream Tampa beginning soon, I thought it would be fun to take a look at one of my all-time favorite attractions at Universal Studios Florida that was built around the magic of movies and the macabre.
Alfred Hitchcock: the Art of Making Movies was an opening day attraction at Universal Studios Florida, and stood as tribute to the Master of Suspense and father of the modern horror film from 1990 to 2003. In addition to the attraction/show in Production Central near the front entrance of the park, the Bates Motel and house were located near E.T.. This set was used for the filming of Psycho IV: the Beginning, and welcomed guests from 1990 to 1998. The very heart of Universal Studios Florida was immersing the park guests into the magic of filmmaking and creating an experiential journey, placing you on the set of your favorite movies. Shifting away from the magic of movie making to completely immersing park guests into the movie worlds themselves, Universal Orlando replaced the Hitchcock attraction with Shrek 4D. Fortunately, the Horror Makeup Show and the seasonal Halloween Horror Nights event still keep the heritage of horror and suspense alive, as Universal essentially invented the American horror film. As I love exploring the past, present, and future of the parks, I thought it would be fun to hop in the wayback machine to analyze just why this attraction was popular then, and why there’s been a resurgence of interest and popularity. Perhaps we will see Hitchcock return to Universal Studios Florida in a move permanent way in the future with horror and suspense films being some of the biggest box office and critical success of recent years.
Prior to analyzing the former Florida attraction, it is important to head to the other side of the country to briefly visit the word famous studio tour at Universal Studios Hollywood! Believe it or not, the Universal Studios tour dates back to 1915. That’s right. It predates Walt Disney’s Disneyland. So, one could hypothesize that Disney appropriated the idea of turning a movie studio into a theme park from Carl Laemmle and Universal Studios. Starting as a walking tour that included a stunt show until “talkies” forced the studio to shutter the tour, until it reopened as the tram tour in the 1960s, one of the crowd favorite parts of the tour is driving past the infamous Bates Motel and Bates House. As the tram passes the iconic motel and house that set the bar against which all other horror films would be judged, an actor portraying Norman Bates charges toward the tram wielding the famous butcher’s knife (Murdy, 2002). Even though the audience knows this is a tour behind the scenes of the most utilized backlot and studio in the world (Milman, 2001), there is something uniquely special about this chance encounter on the tour. And, that something is what the designers of the guest experience on the studio tour use to bring about the successful convergence combining both the original movie and the live experience. In order to successfully complete the transposition from the movie to the live experience, the attraction designers tapped into the uncanny or unheimlich (Freud, 1919) of Psycho and utilized the elements of terror and shock to facilitate the aura of horror that exists just by looking upon the timeless motel and house. Uncanny, referring to that which is revealed that should remain hidden–the return of the repressed. For more on how Freud’s uncanny influences horror films, please see my article The Psychology of Horror.
Central to Psycho and the single most famous moment in cinema history (Cosgrove, 2013) is the brilliantly perfect shower scene. And, it served as the main event at the former Universal Studios Florida Hitchcock attraction. Hitchcock: The Art of Making Movies. took park guests into the world of suspense and horror as meticulously crafted and defined by Alfred Hitchcock. For those who have seen Psycho, the very sight of the motel and house is enough to strike fear into the mind and bloodstream. It is representative of the very best that horror cinema is able to offer society. In no attraction, based off a work of horror, is there a better example of the very essence of the magic of creating horror films than in the synergistic experience of beholding the four-fold elemental process of Hitchcock: The Art of Making Movies.
The aforementioned attraction was divided up into four distinct parts, with the famous shower scene being the central focus (ThePsychoMovies.com, 2014). According to an interview with one of the producers of the attraction, Susan Lustig describes the process of creating a horrific live experience from the horror of the iconic movie itself. Just like a horror movie is divided up into parts, or has a cinematic structure, so too did the Hitchcock attraction. There are many parallels between the famous shower scene and the live attraction. In the movie, the sequence leading up to the shower scene is very much a preshow in the same way the attraction contains a preshow area. The preshow in the movie is when Norman is gazing through the peephole into the room of Marion as she undresses. Just like Norman is visually gathering information about Marion, the park guests in the preshow area gather information about Hitchcock’s career and a glimpse into his masterful techniques. Thanks to “idrion,” you can watch the old preshow video below!
Next, the park guests sit through clips of 3D versions of Dial M for Murder and The Birds. Before 3D movies became commonplace in your local cinema, Hitchcock experimented with it back in the mid 20th century. Much like he was a pioneer of more traditional visual storytelling, he also experimented with color 3D films. On the note of his groundbreaking decisions as a film director, Hitch was also a pioneer in the early days of television with his show Alfred Hitchcock Presents. While sitting in the Hitchcock 3D theatre, park guests watched an entire scene from Dial M for Murder and select scene from The Birds. In a manner of speaking, this part of the attraction worked to assault the eye with suspense and terror; moreover, this presentation prepped the mind for experiencing the horror in the next room. Paralleling this element of the attraction to the film, is Norman’s actions after he spies on Marion and before “mother” takes over. Between the time Norman looked upon Marion through the peephole and puts on the wig and dress, he sits in the kitchen and presumably debates with mother on what to do. In a similar way, you were also faced with what to do with the information you gathered from the presentation. You could go onto the next room or exit the attraction. As we all know, following that scene, “mother” returns to the bathroom to save her son from Marion. And you, much like Normal/Mother, will soon head to the infamous Bates Motel bathroom. The old Hitchcock 3D theatre is the one currently used by Shrek 4D, an attraction that pales in comparison.
After the 3D movie, the park guests enter the Hitchcock Stage and look upon recreations of the motel, shower, and house. The main show at the attraction is the Hitchcock Stage where the infamous shower scene is reenacted before a live audience. A side note: if you experienced the Krampus HHN26 house, then you were in the old Hitchcock stage! In addition to the Bates House and Motel, there is a recreation of the tub/shower used by Hitchcock to film the scene. At this point in the movie, Marion is thoroughly enjoying her shower, cleansing herself from her transgression of stealing the money. Hitch constructs the scene in such a way that the audience gets both objective and subjective camera shots from inside and outside the shower. All of a sudden a shadowy figure approaches the opaque shower curtain and throws it open, wielding a knife. The sinister figure stabs Marion repeatedly; and through more than fifty cuts (editing cuts), the scene is played before the people in the dark. Likewise, this same scene is brought to life for the studio audience at Hitchcock: The Art of Making Movies. Through mechanical engineering and film production techniques, the cast of the show reveals how the master of suspense filmed this iconic scene. Whereas you may think that this reveal of the “man behind the curtain,” so to speak, may impact the brilliance of this scene, it actually gives audiences a greater appreciation of it. It’s attractions like this that I miss from the Universal Studios parks and resorts lineup. In order to experience the show for yourself, checkout the following video from SandhillDigger.
Following the show on the Hitchcock Stage, the park guests walk into a museum-like room revealing many of Hitchcock’s secrets and techniques in some of his most notable films. It parallels the end of Psycho when the psychiatrist is analyzing Norman and explaining how and why he did what he did. You could even peer through binoculars to the apartment building across the street just like in Vertigo. For the cinephile or film buff, this museum opened eyes and minds to the magic that was the films of Hitchcock. If there was any doubt that he was a pioneer ahead of his time, which may explain why he never won an Oscar but was nominated several times, then this exhibition puts those doubts to bed. Just like Norman was the forerunner to the classic slasher and father of cinematic psychopaths, Hitchcock is still the master of the art of suspense and horror cinema.
Horror has always been popular and bankable; however, in the last several years with arthouse horror making it big, classic franchises getting new installments, and horror television taking off with the debut of American Horror Story, there has been a resurgence in popularity among general audiences and younger millennials. Since horror is the best genre for creatively and viscerally exploring what it means to be human, social and institutional constructs, gender roles, religion, and more, the general public is drawn to it in order to provide a different perspective on social commentary. With this newfound interest in the macabre, Alfred Hitchcock is once again in the forefront of minds. When movies such as the recent Searching and others such as Get Out, A Cure for Wellness, and A Quiet Place being compared to Hitchcock–or at least elements of the respective films–those whom are developing their taste for cinema look to see why and how Hitch was influential. Interest in the Master of Suspense is once again growing. With such an interest and growing fanbase, perhaps Universal will once again look for a way to integrate Hitchcock into the park, even if just for HHN.
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Cosgrove, Ben, The Shower Scene in Psycho, Time Magazine, November 16, 2012
Davis, Susan, The Theme Park as a Global Industry, Media Culture and Society, Sage Publications, July 1996
Freud, Sigmund, The Uncanny, The Complete Psychological Works of Sigmund Freud, Hogarth Press, London, 1919
King, Geoff, Ride-Films and Films as Rides in the Contemporary Hollywood Cinema of Attractions. Cineaction, 2000
Milman, Andy, Future of Themed Entertainment, Journal of Travel Research, Sage Publications, 2001
Murdy, John, The World Famous Universal Studio Tour, The Park Insider Magazine, Summer 2002
Movie Massacre.com, Dismantling of Universal Studios: Bates Motel and House, June 21, 2010, Accessed from http://www.moviemassacre.com/blog/the-evolution-of-universal-studios-florida-part-1
Oliver, M., & Bartsch, A. (2010). Appreciation as Audience Response: Exploring Entertainment Gratifications Beyond Hedonism. Human Communication Research
Psycho, Directed by Alfred Hitchcock, Universal Studios, 1960
Singer, Matt, Jaws and the Changing Face of Movie Theme Parks, Independent Film Channel website, 2011
Universal Studios Florida Attraction, The Psycho Movies.com, Accessed from http://www.thepsychomovies.com/archive/floridaattraction.html