Sleek, stylish, sexy! The best “lifetime movie” ever. Either the marketing of this film was the most misleading or the most brilliant! Dark comedy meets neo-noir in this fantastic movie. There is nothing accidental about how all the elements came together to give us a fantastic movie; everything is intentionally executed with extreme care in order to deliver a lifetime movie that is suspenseful and, at times, slapstick funny.
Beyond name or image recognition, there is more that Hitchcock did to build his brand. While the knowledge for motion picture producers and directors to use logos, color pallet, typography, iconography, design, and imagery strategically was not new with Hitchcock, he was the first director in Hollywood to combine the power of all those elements and the others that have been mentioned in this essay. Separately, each of the aforementioned elements can be influential tools; but combined, they are extremely powerful for developing a brand.
Alfred Hitchcock: the Art of Making Movies was an opening day attraction at Universal Studios Florida, and stood as tribute to the Master of Suspense and father of the modern horror film from 1990 to 2003. As I love exploring the past, present, and future of the parks, I thought it would be fun to hop in the wayback machine to analyze just why this attraction was popular then, and why there’s been a resurgence of interest and popularity.
“Good evening, Clarice.” How many of you have never thought of fava beans and chianti in the same way since then? Quite literally inventing a new genre that combines elements of horror, suspense, and crime to create the crime thriller, “The Silence of the Lambs” remains the motion picture that typifies the genre. Essentially, “Silence” is an indie film that flew in under the radar but soon grew to be immensely popular and critically acclaimed. It is arguably a dark crime-thriller, but it is also very much a horror film.
Remarkably spellbinding! Searching takes the concept of “screen life” movies to impeccable levels. Chaganty seems to have taken a page right out of the Alfred Hitchcock playbook for suspenseful storytelling. This tension-filled voyeuristic crime drama is successfully created–not through viruses, the supernatural, dark web or illegal activities–but through the mundane things we do everyday.