Surprisingly deep! The best kind of bait and switch is when you go in with moderately low expectations and get blown away by how incredibly well an experimental film dances the line between two genres and provides us with rich writing and excellent direction. At the end of the day, it is still a glorified B-movie, but it’s a B-movie that has so many A-list qualities about it.
If you haven’t figured out by now, my favorite genre is horror! During the month of October, I am planning to watch, and I challenge you to watch, 31 horror movies. Each day, I will add a movie with a brief analysis. As I am someone who enjoys order and a method to accomplishing a movie challenge, I am dedicating each 5-7 days to a different subgenre of horror. To my podcast friends, I would love to join the #AllTheHorror conversations this month. Send me an email or direct message on Twitter to setup a time for me to join your next horror discussion. Let’s begin!
Beyond name or image recognition, there is more that Hitchcock did to build his brand. While the knowledge for motion picture producers and directors to use logos, color pallet, typography, iconography, design, and imagery strategically was not new with Hitchcock, he was the first director in Hollywood to combine the power of all those elements and the others that have been mentioned in this essay. Separately, each of the aforementioned elements can be influential tools; but combined, they are extremely powerful for developing a brand.
More than an instantly recognizable silhouette. Before the idea of a director branding him or herself became as common a goal as it is today, Alfred Hitchcock pioneered the very concept of a director developing a brand that would instantly be recognizable by millions. Not only was Hitch the Master of Suspense, and still is, but he was also a master of marketing.
Universal Orlando’s Cinematic Celebration is now playing nightly! Don’t miss this nighttime spectacular filled with gorgeous dancing water fountains, fireworks, lasers, projections, and more.