Beyond name or image recognition, there is more that Hitchcock did to build his brand. While the knowledge for motion picture producers and directors to use logos, color pallet, typography, iconography, design, and imagery strategically was not new with Hitchcock, he was the first director in Hollywood to combine the power of all those elements and the others that have been mentioned in this essay. Separately, each of the aforementioned elements can be influential tools; but combined, they are extremely powerful for developing a brand.
More than an instantly recognizable silhouette. Before the idea of a director branding him or herself became as common a goal as it is today, Alfred Hitchcock pioneered the very concept of a director developing a brand that would instantly be recognizable by millions. Not only was Hitch the Master of Suspense, and still is, but he was also a master of marketing.