Monthly Archives: September 2018

“A Simple Favor” full movie review

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Sleek, stylish, sexy! The best “lifetime movie” ever. Either the marketing of this film was the most misleading or the most brilliant! And yes, I truly believe that lifetime movie is a legit subgenre of suspense. Dark comedy meets neo-noir in this fantastic movie. It’s twisted and fun! Thrilling and comedic, Paul Feig’s film engages in a delicate balancing act that required extreme precision to ensure that the film not make any movement, miss a beat, or gloss over a turning point that could have would up disastrous. Much in the same way Feig’s Spy struck brilliant balance between comedy and serious spy movie, he proves that he has the ability to replicate the approach. Gives me hope for the highly anticipated Spy sequel that rumor has is happening. But we will have to wait and see if that rumor comes to fruition. Containing solid performances from Blake Lively and Anna Kendrick, the film also comments on the mind games woman and mothers play with one another. In fact, A Simple Favor delivers some unconventional yet thought-provoking commentary on motherhood and parenting. For all the commentary in the film, it never tries to be preachy or dogmatic about how women and mothers should behave or treat one another. Various parenting styles are played around with in hilarious ways. While the plot may seem like a satire or parody of Gone Girl, there is enough that is different that is certainly feels like a unique movie. There is nothing accidental about how all the elements came together to give us a fantastic movie; everything is intentionally executed with extreme care in order to deliver a lifetime movie that is suspenseful and, at times, slapstick funny.

Be careful when you fulfill a simple favor from a friend. Stephanie (Anna Kendrick) is a simple mom who’s extremely active in his son’s school and runs a successful “mommy” vlog. Emily is the director of public relations for a major fashion brand and is never active in her son’s school. Through a series of unpredictable events, Stephanie and Emily become best friends, even though on the surface, they couldn’t be any different from one another. One day, Emily asks Stephanie for a “simple favor” to pick her son up from school because of a work emergency. It soon becomes clear that Emily is not coming home. And Emily then begins a investigation into the disappearance of her friend. After the cops get involved, the mystery takes a turn for the bizarre, and Emily must find out what happened to her friend and mother Emily.

Immediately, the opening stylistic credit sequence informs me that this is not going to be a typical murder-mystery movie. The title sequence reminds me of the same one Feig used for Spy. Amidst the angular single color designs are images of women’s fashion. One of the takeaways from the trailer was the amazing costume design and fashion in the film. Setting the tone for a sexy thriller is successfully accomplished in using this imagery. It’s a throwback to the style of the 1960s spy movies that featured women in killer attire that was absolutely perfect in every way. Much like in television, movies have largely moved away from artistic opening title sequences. What I love about a creative opening title sequence is that it can set the tone for the rest of the movie. Think of it as the cover art or preface of a book. Since this movie is based on a book, I like how the opening title sequence seems to be a manifestation of the cover or opening of the book. From the opening title sequence effectively communicating the tone of what we are about to watch, the opening scenes of the film inform us precisely who Stephanie and Emily are. Stephanie is almost a caricature of an enthusiastic crazed Martha Stewart mom juxtaposed against Emily’s high-fashioned, corporate power cynical mom who still loved her kid. Conflict should derive from character interactions even before the plot creates conflict, and this film gives us two characters that provide exceptional and comedic conflict right at the beginning. The characters draw you into the story. It is obvious that the characters were developed first.

Before we even talk about the commentary on motherhood, there is a lot to explore in the respective personalities of Emily and Stephanie. Each personality and worldview is incredibly unique. What isn’t unique between the leading ladies is the fact that they are both incredibly intense individuals. Stephanie pours her tenacity into her vlog and being a “perfect mom” whereas Emily pours her energy into her career and keeping everyone who wants to gets close to her at bay. While Stephanie is enamored with Emily, she misses some indicators that there is something not quite right with Emily. But because of her desire to be friends with Emily, Stephanie chooses to overlook Emily’s bizarre behavior. Behavior that would drive the rest of us away such as being taken advantaged of, belittling, patronizing, just to name a few. There is a scene in which Emily snaps at Stephanie for taking a candid picture with an attitude that could cut glass. There is something Emily admires about Stephanie too. Stephanie’s constant positivity and genuine authenticity. Qualities that Emily does not have. And Stephanie admires the hyper-sexualization of Emily. In many ways, what makes them different, actually complements one another. Yin and Yang.

Beyond the mystery of A Simple Favor, which I won’t explore because it would spoil the plot, there is a subtext of commentary on motherhood. Both are mothers, yet one of them is clearly the femme fatal. The film sets Emily up as the femme fatal from the moment she steps out of her Porsche in the killer suit and devilish stiletto heels, topped with a fedora directly out of a film noir. Stephanie is the poster-child overachieving mom with her volunteering, smart mom outfits, and baking. Each is essentially an extreme of their respective type of mom. The unconventional intimacy between Emily and Stephanie allows Feig to have the support for the dramatic shifts and turning points in the plot. Whether you may be a dedicated stay-at-home mom (which, can be a full-time job–let’s be honest) or a jet-setting corporate work-life balance mom, the pressures of motherhood (or more broadly parenting for all the fathers out there) can bring out the worst in someone. While day spas, laughter, makeovers, or a glass of wine on a balcony may be perfectly fine most of the time to provide relief from the stresses of parenthood, sometimes a mom (or dad) needs something a bit more engaging, tawdry, hair-let-down, steamy, and intriguing. Something that provides some much-needed disorder to keep things interesting. And that is precisely what happens in A Simple Favor. Instead of taking either extreme position from which to be a parent, perhaps the best answer lies somewhere in the middle. Don’t forget that even overachievers need to let their hair down.

If you enjoyed Gone Girl and Spy, then you will undoubtedly enjoy this brilliant thriller that is both suspenseful and funny. Paul Feig is proving that he can consistently walk that fine line between comedy and thriller or comedy and suspense in order to deliver films that take themselves seriously as both a comedy and a more serious work. Furthermore, Feig proves that he can provide an excellent platform for charismatic female actors to showcase the range of their talent. A Simple Favor delivers a plot that is simple yet contains many intricate pieces and surprise reveals. You will be completely engaged the whole time.

Ryan is a screenwriting professor at the University of Tampa. If you like this article, check out the others and FOLLOW this blog!

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Howl-O-Scream 2018 Full Review

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Howl-O-Scream is here, and there is #NowhereToHide from the hoards of zombies, killer toys, sociopathic butchers, and more! Opening this past weekend, Busch Gardens’ annual Halloween event kicked off with thunderous applause from all  the fiends that dared face the horrors of the six houses and scare zones. With some new additions to the HOS lineup, this year was screamtastic! From coasters with zombies to great food and drinks, Busch Gardens provides the best value for a large scale haunted event. Enter if you dare, but be warned that there are terrors around every corner and where you least expect them to be, including on Busch Gardens’ heart-heart-pounding coasters! Might just find yourself riding next to a vomit-inducing zombie. In her encore year, HOS also bids the queen of Death Water Bayou a ghoulish farewell. Select night from now until October 27th, you don’t want to miss a single epic moment of Howl-O-Scream 2018 at Busch Gardens Tampa Bay.

The frights begin even before you enter the from gate. Wandering hoards of a variety of all that goes bump in the night will be your personal poltergeist. In order to make sure you make the most of your time at HOS, I highly recommend the front-of-the-line pass. Fortunately, my friend and I had them on opening night, and it allowed us to move about casually about the event. Even if you do not elect to get the front-of-the-line pass, you will most likely make it to all the houses if you begin right at start time. But, the best way to experience HOS is every night of the event with the season pass. With general admission prices well below Halloween Horror Nights, Howl-O-Scream provides park guests with the most band for your buck. I am often asked by my followers on Twitter which event is more fun or to compare the two, and I often reply with the cliche analogy of apples and oranges because both are fruit, yet unique. Whereas HHN has a much higher production quality, HOS has the better scares. At least, that rings true for my friends and me who attend both these events every year. We go to HHN for the familiar IPs and to HOS to get scared. After all these years, it is getting more and more difficult to startle or scare me. So scare factor is important when I attend a theme park or local haunt.

Entering the park from the Nairobi Gate (for the media event), I found myself in the Dia De Los Muertos (Day of the Dead) scare zone. The costumes were brilliant! Between the Mexican themed food, music, and the projections on the Moroccan Palace, it was truly an immersive scare zone to kick the opening night festivities off in a superb fashion. After celebrating the Day of the Dead with the inhabitants of that scare zone, my friend Dani and fellow Tweep Off of the Go were on our way to checkin to one of this year’s new houses Insomnia. Insomnia is in the location where Zombie Containment Unit used to be, and it’s a HUGE upgrade. In fact, Insomnia is in the running to be the most popular this year. In the Insomnia house, you are walking through a disturbing psychiatric hospital of the most bizarre nature. While touring this sinister place, you will encounter unimaginable terror around every corner. You’ll not only want to watch out for deadly patients but what lurks in the walls and ceilings. If you can make it out alive, you’ll have more to worry about than Freddy Krueger next time you go to sleep. Maybe it’s best if you never sleep again.

One of my favorite parts of Howl-O-Scream every year is the annual Fiends show!! Consistently irreverent and hilariously funny, this show is the highlight of my experience each year. I was especially excited for it this year because Universal canceled the Bill and Ted’s Excellent Halloween Adventure show. As much as I enjoy the macabre nature of the houses and scare zones, Fiends provides park guests an opportunity to laugh! This laughter is both immensely entertaining and it cleanses the pallet for continued enjoyment of the horrifying attractions. Join Dr. Freakenstein, Igor, their sexy pink nurses and all the rest of the fiends as they celebrate Dr. Freakenstein’s birthday number 666. The jokes are funnier, lewder, racier than ever—it’s the honor comedy show not to be missed. Fiends consistently delivers an incredible show that will hold your attention and cause you to possibly engage in uncontrollable laughter the entire time. Whoever writes the show, must have an amazingly fun time doing so! Dr. Freakenstein and Igor are equal opportunity offenders. No one is safe from their riffs and banter. Especially a certain orange-skinned individual with a terrible combover. So much eye candy at the show. Whether you’re looking for sexy pink female nurses, mesmerizingly beautiful vampires, hot shirtless male dancers, or totally rad mummies that can breakdance like no one’s business, you will find them in Dr. Freakenstein’s Castle.

Next door to Fiends is The Black Spot pirate themed haunted maze. Likely in its final year, this is a house returning from the last few years  that invites park guests to enter into a treacherous land of pirates, sea creatures, treasure, and curses. One of my favorite things about this house is entering in through a pirate ship and encountering a massive rock skull. It may not be one of my favorite houses this year, but I do enjoy the themed design. The scares could use a little work, but the production design is solid. Personally, I prefer Dead Fall, which was in this location prior to Black Spot. Once we disembarked the pirate ship, we needed to head for our hotel—motel, rather. The journey would not be as simple as hailing a taxi or requesting an Uber. We had to make the journey on foot through the Deadly Toys scare zone. There is little more terrifying and creepy than that which is otherwise innocent, being twisted into something truly sinister. Chainsaw wielding teddy bears, possessed dolls, killer clowns, and more. Even the toy boxes are enough to strike fear in your mind. Once we escaped the clutches of the dolls, bears, and clowns, we arrived at our destination

Motel Hell is still my favorite house at HOS. Of all the houses, it is the most detailed and elaborate. If there was any one house at HOS that was of an HHN original house quality, it is Motel Hell. I feel that it is the strongest house for effective and consistent theming that works to transport you from a theme park to a rundown motel from the 1950s. Every room in this motel has something terrifying to offer the residents. And yes, it’s complete with that 1940s scratchy high pitched record music too. Something straight out of Insidious. Even though each room is unique, there is still a great deal of coherency in the design. You never feel that you have been taken out of the story. Underneath beds, in bath tubs, in dark corners, and behind the walls, it will feel that there is no way out of this hell. Just when you think it’s over, that’s when the scar actors will get you. In addition to being the best in design, it’s also the most fun house. Lots of horror tropes here!

Located across from Motel Hell is Busch Gardens’ first area to be recommended for 17 years of age and up. With no one checking IDs, I am not sure how this is monitored but I imagine that if someone under the age of 17 wonders in, they have been warned that this is a disturbing area. After all, you are in a meat market. Animals and humans too. There are elements of this scare zone that are not for the faint of heart. If you’re looking to get a great HOS photo, then the photo opportunities in Meat Market are for you. With several to choose from, there is a setting for every fiend. Simon’s Slaughterhouse is a new house for HOS this year that is recommended for those who are 17 years of age and older because of the disturbing and intense material. In this house, you may be separated from your group at the front entrance, which alone can increase the terror level. As you navigate this claustrophobic maze through a sinister slaughterhouse, you will encounter the sounds of meat being harvested, and I am not just talking animals.

If you emerge mostly unscathed from Simon’s Slaughterhouse, you’ll want to make your way to visit the excavation at Unearthed. Returning this year, Unearthed’s maze is modified and additional props are used. Instead of entering the house from the Gwazi platform and walking past that amazing animatronic tree that I’ve always found impressive, you enter in from the basement, so to speak. In order to find your way through the maze, you are given a flashlight. A nice touch! My friend Dani carried the flashlight for us so I could take pictures. Speaking of which, unless you have a lens with a wide-open aperture, photos in side the houses are actually difficult to take. Other than the entrance, the house is largely unchanged. Like Motel Hell, I find that this one has a solid production design, full of details. One of the things that I feel is missing from this house, that cold improve it, is a coherent story. When it was first revealed a few years ago, it has more of a story than it does now. Bringing that back, can assist in the over all experience of this house.

Standing between you and the park’s exit is the Hell on Wheels scare zone. I hope you’re not hungry or thirsty when approaching this scare zone. You see, a notorious gang has staked claim to the food and water supplies after an apocalyptic event. You cannot outrun these bad ass motorcycle gang members, and with #NowhereToHide, you are going to be on the run of your life. Lots of sliders in this area, and those sliders’ scares are always effective. Although we found ourselves in the front of the park, we still wanted to visit the Camp DOA scare zone in the back of the park. Dani and I also had a few scareactors that we wanted to find! We were also craving a pretzel dog from Pantopia. Dani has a friend who’s one of the scareactors in the Maniac Midway, and we missed her earlier when we rode Falcon’s Fury.

Since we arrived in Pantopia before her friend came out, we took a moment to grab our pretzel dogs from that dope quick service location near Falcon’s Fury. I greatly appreciate Busch Garden’s for doing their best to include so many local horror enthusiast and actors who just want to have fun scaring and creeping out HOS guests. No matter if someone may not have the range of physical abilities as others. If you show an enthusiasm for a desire to scare the HOS guests, then Busch Gardens will do their best to accommodate and include you. After spending a moment getting scared by Dani’s friend who was hiding in the shadows in order to startle those who venture into the midway overrun by maniac clowns. Next we made our way over to Sheikra to catch one of my new friends I’ve met on Twitter (MisfitsUnmanaged) who is playing a cider smoking chain-saw wielding clown. But before we can get to Sheikra, we must pass through the Camp DOA scare zone. Located where the Wasteland scare zone used to be, this scare zone is a great interpretation of summer camp slasher horror movies. I love this quick story because it just goes to show how social media can provide an opportunity to connect with like-minded individuals! Fortunately, the timing worked so that MisfitsUnmanaged was going to be coming out as Dani and I were in the Sheikra area. Lastly, I needed to see another friend of mine that I figure skate with who was playing a ghost-like zombie in the front of the park. Timing was perfect, we got to get our picture together!

Well, there you have it! A comprehensive review of Howl-O-Scream 2018 at Busch Gardens!  Although opening weekend has come and gone, you still have many more weekends to enjoy this event! With tickets starting at $39, it’s a fantastic value that gives you the most bank for your buck. I need to return to ride Cheetah Hunt and Skeikra with scareactors, but that just gives me even more reason to get the season pass so I can go back time and time again.

 

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“The House with a Clock in its Walls” full movie review

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Whimsical and terrifying. A departure for the maestro of gory horror movies, Eli Roth’s foray into children’s horror-lite cinema is a hit! The House with a Clock in its Walls is the film adaptation of the 1973 novel, by the same name, written by John Bellairs. While there is a childlike wonder about the film, Roth’s trademark stylistic direction is clearly seen in brief glimpses into the movie’s much darker and disturbing moments. Already a rumored house for next year’s Halloween Horror Nights at Universal Studios Hollywood and Florida, this film provides many opportunities to adapt the house and its inhabitants into a fantastic haunted house maze. Jack Black and Cate Blanchett are incredibly entertaining, and offer an incredible banter that will leave you wanting a friendship like the one shared by these two characters. Our leading young star Owen Vaccaro is less interesting to watch and displays terrible crying skills; however, he does deliver a performance that shows he has potential to grow as a child actor. Although the movie largely takes place within the victorian mansion, it never feels limiting or redundantly boring. Eli Roth’s expertise for visual storytelling makes every room just an interesting as the previous one. For a children’s horror movie (what I’m calling horror lite), it has some scares and twisted moments that are actually terrifying if you stop to think about it. Roth takes this PG movie as close to a PG-13 movie without ever crossing that line. Never evoking strong emotion, you will still find moments that you will laugh and jump!

When Lewis’ parents are killed in a tragic accident, his estranged uncle Jonathan (Black) send for him to move to his mansion in Michigan as he is the only family Lewis has. After Jonathan uncouthly picks him up on the bus, Lewis begins to wonder what he’s gotten himself into. Nothing could have prepared him for what he was about to encounter in the mysterious mansion. In very little time, Lewis learns that his uncle and their intelligent, feisty neighbor Mrs. Zimmerman (Blanchett) are practitioners of of the magical arts, to the highest degree! With his eyes now opened to the fascinating world of magic, Lewis expresses an interest to learn magic himself. Struggling to make friends in his new school and neighborhood, Lewis tries to impress the student council president by raising the dead; but unbeknownst to him, Lewis unleashes an evil warlock who seeks to bring an end to humanity. It’s a race against the mysterious, hidden clock within the walls of the mansion to stop the warlock from destroying the world and all its inhabitants.

A perfect way to introduce kids to horror films, Eli Roth’s The House with a Clock in its Walls strikes a perfect balance between maintaining a kid-friendly plot while strategically including terrifying imagery. Although I watched Alfred Hitchcock Presents and The Twilight Zone with my mom growing up, it would be a while before I truly found that I absolutely loved horror films. Fortunately, kids of the 90s had more options for gateway horror than kids today. When I was a kid, I had Nickelodeon’s Are You Afraid of the Dark? and Goosebumps to introduce me to horror. Sadly, there do not seem to be nearly as many options for today’s kids to discover a love of horror early on. Mainly, that’s because filmmakers are more concerned with creating horror movies and TV shows for teens and adults due to  the increased gory, sexual, and disturbing content. Thankfully, one of the masters of horror took it upon himself to channel his 10yo self in order to adapt his penchant for popular, cult classic horror to provide a great experience for kids. And Roth did a superb job! Perhaps Roth does not bring his trademark torture porn and queasy horror to the screen in this children’s movie, but he does apply that same ability to scare us to the macabre puppets, man-eating topiaries, and demonic hand licking. That tongue was soooo Roth. Love it.

The production design is brilliant! Instead of relying upon digitally conjured terrifying or whimsical effects, this film largely delivers practical effects against the backdrop of a tangible set. That’s not saying that there isn’t CGI in the film, there is quite a lot. But it never takes me out of the world that Roth created for the screen. As I am not knowledgeable in architectural design, I am not sure if the setting is more Baroque or Victorian, but it’s gorgeous! The setting was quite immersive for a children’s movie, and gives the film a sense of dimension that is so often lost in 21st century movies. Editors and graphics designers are so preoccupied with whether or not they can achieve the effect that they don’t stop to think it is will detract from the believability of the setting and set-builds.

With Roth directing, this film benefits from its emotional beats, turning points, and moments of shock and terror being placed and executed with precision. Whereas a gateway children’s horror film cannot have much, if any, true body horror, it can include imagery that lends itself to more conventional horror such as evil Jack-o-lanterns, clown puppets, and ventriloquist dolls. Think of this film as introducing young audiences to those same tropes, that adults love about horror films, but in innocuous ways that may be just above a kid’s head but close enough that it may ignite an interest in horror films. Sometimes Roth’s more horrific elements of this film are witnessed as lurking in the shadows. Sort of a nod to his legacy but everything is still masquerading around as a family-friendly horror movie. In addition to talking about the horror and magical elements of the film, the plot is pretty simple and is ostensibly about the true sprit of family. Although each of our three main characters could, in many ways, not be any more different from one another, they all have a love of magic, education, and loyalty. Furthermore, each of them has suffered the loss of loved ones that leaves an empty hole in their respective hearts. Through these common interests, Jonathan, Mrs. Zimmerman, and Lewis form a bond that enables them to form a new family. If there is something conspicusoly missing from the plot, it is more of an exploration of post WWII trauma.

If you’re looking for a family-friendly gateway horror movie to watch, then definitely check this one out. The House with a Clock in its Walls proves that there is a need for more TV and film programming that is suitable for younger audiences who want a good thrill just like you and me. One thing is for sure, this film sill undoubtedly prompt young audiences to open their minds to the amazing world of horror movies, or perhaps scare them away.

Ryan is a screenwriting professor at the University of Tampa. If you like this article, check out the others and FOLLOW this blog!

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Alfred Hitchcock: the First Director to Brand Himself (Part 2)

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Beyond name or image recognition, there is more that Hitchcock did to build his brand. Before anything else was intentionally accomplished, it was important for Hitchcock to specialize quickly and stick to it. Other than Psycho and The Birds, the rest of Hitch’s films are suspense. And even Psycho and The Birds are suspenseful as well (but skew more towards the horror genre than suspense-thriller. Hitchcock specialized in the art of suspense. And you can learn more about this specific subject by reading the book Suspense with a Camera by Jeffrey Michael “the Hitchcock Whisperer” Bays. Having grown up in the silent film days, Hitchcock took the visual storytelling techniques used in those films and adapted them to “talkies.” Interestingly, while so many were turning visual films (a bit redundant since films should be visual) and including expansive dialogue (on the verge of sounding like a stage play), Hitch embraced the power of silence and minimalist dialogue that was truly an extension of the plot itself. The camera was the unspoken star of the movie.

Hitchcock was not only a master of suspense but was also a master at surrounding himself with talent. A quick glance over his prolific filmography (approx. 50 feature films plus many TV shows) reveals that he almost exclusively worked with the best talent on screen and behind the camera. Princess Grace Kelly, Janet Leigh, Jimmy Stewart, Carry Grant, Ingrid Bergman, Kim Novak, Tippi Hedron, Gregory Peck, and more. Hitchcock worked to forge relationships with the actors he wanted to work with. He made himself out to be someone they wanted to work with too. Of course, his reputation preceded him so many were predisposed to wanting to work with him even before meeting Hitch. This concept is referred to as branding by association. And you and I engage in this practice everyday on social media by following, commenting on, and tagging other users. We hope to be noticed, or we make ourselves someone that other influencers want to engage with. If you do all these actions under your name, then you are building your brand.

Creating engaging content, in which you are specialized, without knowing your audience can end in a lackluster performance. As a former marketing and sales professional, Hitch knew that he needed to identify his target audience to craft a story that would instantly resonate in a call to action (i.e. buying tickets). Through his studies and experience in marketing research and development, he knew how the human imagination worked and what cinematic elements would impact the audience most. Hitch started with the end result he wanted and worked backwards. Researchers call this inductive reasoning. By approaching his films this way, Hitch knew that the elements he chose to use and the method by which to execute them, he would achieve the desired result. The end result points us back to the “specialization’ step in the branding process because Hitch mastered the art of suspense with a camera evident in his ability to achieve it consistently. No one knew his audience better than Hitchcock did.

Although all the steps in Hitch’s branding process are vitally important, one step stands out in particular as perhaps the most important element. Take credit for your work. In no director today–or ever, really–have I witnessed a better and more entertaining example of taking credit for one’s work than Hitchcock. Between his famous cameo appearances and his show running of his title television program, which is largely what is responsible for making him a household name outside of cinephiles and film buffs, Hitchcock injected himself into our theatres and living rooms. And it’s that TV show’s opening that made the nine stroke profile sketch of Hitch world famous. In addition to taking credit for ones own work, there is also a need to allow others to promote you. And that’s where the critics and television hosts come in. Because of Hitch’s sense of humor and his mastery of cinematic storytelling, he was always a crowd favorite. Even though he never won an Academy Award (though, nominated several times), he was bestowed other awards in the US and UK. In fact, he was knighted by the Queen! So, we really should address him as Sir Alfred Hitchcock.

When many writers and directors were going full-talkie after Warner Bros. The Jazz Singer, in order to stand out from the crowd, Hitch made the decision to hold back on dialogue. Sometimes, Hitch would even have extended periods of near silence to place emphasis on the visual aspects of the conflict. Hitch described this practice of holding back on the dialogue, as holding back your cards. Using a poker game analogy, don’t lay all your cards on the table. Hitch desired to add multiple layers of conflict or dramatic irony to each scene. This process layers the story by adding new dimension to the conflict and dramatic irony. Hitchcock made it a point to guide the audience through the story versus telling them what was happening. Practices like this reinforce the idea of the Hitchcock brand.

Hitchcock’s mastery of suspenseful cinematic storytelling is demonstrated through his lack of detail-giving throughout his stories, whether we are talking his films or television shows. This action contributes to just why his films and shows are brilliant! In many ways, Hitch provides opportunities for the audience to figuratively contribute to the dialogue in the films. There is a high degree of anticipation as the audience does throughout the story; and it’s this heightened sense of anticipation that contributes to to engagement factor. Again, it may seem that there are other directors who have also done this, but Hitchcock was the first. And this is part of his brand.

What sets Hitchcock apart from his contemporaries as the first director to brand himself, is the important step of the branding process that requires the content, service, or product creator to elevate the product or service to an art form. We have plenty of examples of this today such as Apple, Lego, Disney, and yes even Michael Bay. Think about it. As soon as I mention Michael Bay, you instantly form an image of his style of motion pictures to mind. Furthermore, you know precisely what you are going to get (and not get) and you’re guaranteed to get more than two hours of explosions, homophobia, over-sexualization of women, lack of coherent plot, car chases and more. In fact, the concept of an explosion is synonymous with Michael Bay; it is his brand, so to speak. Hitchcock accomplished creating his brand decades before Bay. Whether talking about Hitchcock films today or back when they were first-run movies, the general public knew precisely what they were going to get with a Hitchcock film. Interestingly, this is why Psycho was such a big deal because Hitch broke some of his own rules to redefine the American horror film. And it’s this breaking of cinematic rules that made the film a success then and now.

Just because you have a logo, a recognizable name, and a record of successes, that does not mean that you are a brand. It’s like this: just because you have all the ingredients to make that fancy dish you had at that exclusive restaurant, that does not mean you can replicate the dish. You need the recipe that details the order and amounts. That is not unlike becoming a brand in the art and science of motion pictures. Part of being a brand goes beyond the product or service in which you have demonstrated specialization; you have to take all the respective elements of brand building, and then create an experience for the audience. Motion picture director branding is experiential. More than a couple hours of exceptional entertainment, the audience desires greatly to experience the director’s vision. Through his understanding of audience, Hitchcock knew how to activate movie goers and create an emotional connection between his name and image and what they desire for the best cinematic experience possible.

While the knowledge for motion picture producers and directors to use logos, color pallet, typography, iconography, design, and imagery strategically was not new with Hitchcock, he was the first director in Hollywood to combine the power of all those elements and the others that have been mentioned in this essay. Separately, each of the aforementioned elements can be influential tools; but combined, they are extremely powerful for developing a brand.

PART 1

Ryan is a screenwriting professor at the University of Tampa. If you like this article, check out the others and FOLLOW this blog!

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Twitter: RLTerry1

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The Predator (2018) Review

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A solid reboot/sequel for the Predator franchise! Don’t pay attention to the plethora of reviews from critics who are hating on Shane Black’s The Predator. With an entertaining action-horror plot, fantastic cast, and excellent pacing, this is the Predator that we wanted and got! And I am not alone in this, several podcasts and even the Roger Ebert site agree on Black’s Predator. The tone of the movie feels like a throwback to the original, while acknowledging the other movies to maintain just enough continuity where you don’t question where this film falls of what has happened prior. I went into this movie with moderately low expectations because of what I read in the initial reviews, but I was completely surprised by how much I enjoyed it. And not only me, all of my friends who were with me between Rounds 1 and 2 of Halloween Horror Nights opening weekend. You get it all, grizzly action, humor, and entertaining kills. Unlike past movies that tried to “improve” on their 80s predecessors, this quintessential action-horror takes us back to what made the 80s horror endure the test of time. Instead of building the movie around the title character, it builds it around the lead human cast. And a memorable cast of characters, at that. Where some reviewers have found irreverence or offensiveness in the fact that many of the characters demonstrate cognitive and emotional disabilities, this is actually what works well for the film. Furthermore, it highlights how emotional, physiological, or cognitive disabilities do not determine someone’s degree of courage, determination, empathy, or sense of humor. Each of the lead and supporting characters in the ensemble cast overcome any obstacles that stand in their way, whether the obstacle comes from within or from the outside. It is a fun, exhilarating horror movie that will keep you entertained!

“From the outer reaches of space to the small-town streets of suburbia, the hunt comes home. The universe’s most lethal hunters are stronger, smarter and deadlier than ever before, having genetically upgraded themselves with DNA from other species” (IMDb). When US Ranger McKenna (Boyd Holbrook) discovers a crashed space ship and loses his crew to a mysterious alien with futuristic weaponry, he salvages what he can find from the wreckage and mails–in Dr. Henry Jones fashion–it in order for it to not be confiscated by the US government. Unbeknownst to McKenna, the US government is aware of these Predators, and has one sedated for testing in a secret facility. When the US government gaslights McKenna and believes him to be maliciously upholding an investigation, he is thrown onto a bus of other veterans, whom the government does not want to deal with, to be taken to a mental hospital. When the Predator escapes the facility, McKenna teams up with his fellow soldiers on the bus to take down the alien killer before more harm can be done. Meanwhile, the situation is complicated when a boy accidentally triggers the return to Earth of an even bigger Predator, and only McKennas’ ragtag crew of ex-soldiers and an evolutionary biologist can prevent the end of the human race.

Since there isn’t much to analyze here, I am going to keep this one short. What I find most interesting about The Predator, is what it was NOT more so than what it was. It wasn’t another reboot of a past franchise that overly injects vapid dialogue and self-aware humor or a complex plot. The Predator heeds the maxim “simple plot, complex characters.” Moreover, it also wasn’t a parody or satirical piece that was making fun of the genre or source material as if it was no longer relevant to audiences. It would have been far too easy for Black to have made a mockery of this franchise or wrote-directed something that was just complete schlock; but he did what many thought was impossible with this horror creature feature. He revived what we loved about the original, made a few tweaks, and gave us a strong reboot/sequel that was incredibly entertaining to watch.

After watching the movie, I am left with the conclusion that Black was able to recapture what made the first one work so well and actually repeat it, with some exchanges of grizzly violence for humor. But why does this movie work so well? Black started with characters, then derived a plot from those characters with incredible precision and strategic pacing. The tone and rhythm of this movie are remarkable. Yes, remarkable. Black was able to achieve what fans of great action movies love and take for granted, but is highly difficult to pull off effectively. The placement of dramatic beats. The reason the plot of this movie works so well is because Black knew where to place the emotional and action beats, and how to build up to them, and drive them home. He connects to these beats through character-driven development through which plot is derived.

For fans of the franchise, this truly IS the Predator movie that you were hoping for. Even those who are new to the franchise will enjoy the movie because it works as both an homage to and a pioneer in rediscovering the attraction of this iconic creature feature.

Ryan is a screenwriting professor at the University of Tampa. If you like this article, check out the others and FOLLOW this blog!

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