If you haven’t figured out by now, my favorite genre is horror! During the month of October, I am planning to watch, and I challenge you to watch, 31 horror movies. Each day, I will add a movie with a brief analysis. As I am someone who enjoys order and a method to accomplishing a movie challenge, I am dedicating each 5-7 days to a different subgenre of horror. To my podcast friends, I would love to join the #AllTheHorror conversations this month. Send me an email or direct message on Twitter to setup a time for me to join your next horror discussion. Let’s begin!
Sleek, stylish, sexy! The best “lifetime movie” ever. Either the marketing of this film was the most misleading or the most brilliant! Dark comedy meets neo-noir in this fantastic movie. There is nothing accidental about how all the elements came together to give us a fantastic movie; everything is intentionally executed with extreme care in order to deliver a lifetime movie that is suspenseful and, at times, slapstick funny.
Howl-O-Scream is here, and there is #NowhereToHide from the hoards of zombies, killer toys, sociopathic butchers, and more! Opening this past weekend, Busch Gardens’ annual Halloween event kicked off with thunderous applause from all the fiends that dared face the horrors of the six houses and scare zones.
Whimsical and terrifying. A departure for the maestro of gory horror movies, Eli Roth’s foray into children’s horror-lite cinema is a hit! Eli Roth’s expertise for visual storytelling makes every room just an interesting as the previous one. For a children’s gateway horror movie, it has some scares and twisted moments that are actually terrifying if you stop to think about it. Perhaps Roth does not bring his trademark torture porn and queasy horror to the screen in this children’s movie, but he does apply that same ability to scare us to the macabre puppets, man-eating topiaries, and demonic hand licking. That tongue was soooo Roth. Love it.
Beyond name or image recognition, there is more that Hitchcock did to build his brand. While the knowledge for motion picture producers and directors to use logos, color pallet, typography, iconography, design, and imagery strategically was not new with Hitchcock, he was the first director in Hollywood to combine the power of all those elements and the others that have been mentioned in this essay. Separately, each of the aforementioned elements can be influential tools; but combined, they are extremely powerful for developing a brand.