Slashtastic! Heart Eyes is the don’t miss holiday horror movie this Valentine’s season. Whether you’re a romantic or a cynic, there is something in here for everyone. The blend of romance and horror will, like Cupid’s arrow, find its way to the heart of slasher fans. Move over Coal Miner to make room for a new killer on the Valentine’s scene. Directed by CollegeHumor’s Josh Ruben and written by Christopher Landon (Happy Death Day), Michael Kennedy (Freaky), and Phillip Murphy (Hitman’s Wife’s Bodyguard), Heart Eyes seamlessly blends cliches from both romcoms and slashers, resulting in a movie that is sure to find its way onto rewatch lists every Valentine’s Day.
A masked maniac with glowing, red heart-shaped eyes returns every Valentine’s Day to terrorize unsuspecting couples.
The screenwriting is efficient and effective, and wastes no time in drawing audiences into this properly paced story. The kills are over-the-top–almost campy–and the romanic comedy bits are cheesy–in all the best ways possible. But this movie isn’t just about thrills and kills, because the central characters are surprisingly well-developed, and you’ll be rooting for their survival. So sure, some of the plot beats are formulaic, but this is a formula that has worked for over four decades, and demonstrates that genre movies have a timeless quality–a charm–about them that keeps us coming back for more screams.
Much like we saw with 2023’s Thanksgiving, Heart Eyes does the slasher right. Not only does it check off all the boxes for a classically written slasher, it also checks off boxes for a romantic comedy. Perhaps the movie leans more into its horror genes than it does its romcom genes, but it still strikes a well balanced genetic sequence for your entertainment pleasure. Starting with a classic romantic comedy opening, but as soon as it steeps for just the right amount of time, then upending it with a campy and gruesome slasher sequence, informs audiences precisely that for which they are in store for the rest of the movie. It sets the tone right up front, so you’re willing to buy everything else the movie throws at you.
The plotting is both sound as does the slasher reveal right. Yes, in hind sight you can make the observations that Heart Eyes took from this or that slasher, but that’s the beauty–it follows the formula but still keeps it engaging. Never once did I feel that it failed to keep my interest–even when I called the identity of HEK. I liked that this movie felt like classic slasher. We get it all: a big event that kicks everything into gear, a central character with a well-defined external goal driven by an internal need, and a character of opposition. This movie benefits from solid screenwriting and a director that seeks to entertain first and underscores the superstructure with thoughtful material for conversations about romance and relationships in the subtext. The stakes are high: survival! And throughout the movie, the stakes are raised, reminding us that no one is safe and even our final girl can be injured or killed.
Both of our central characters are well-developed. Olivia Holt’s Ally and Mason Gooding’s Jay are relatable and compelling. Are the characters particularly deep? No. But are they sufficiently developed to give these slasher characters human dimension? Yes. Both are strong and vulnerable. Furthermore, Ally feels like an “everyman” that is thrown into a situation in way over her head, but the setup is quite believable. I also like comedic irony in that she works for a jewelry company but has grown disillusioned by romance after being dumped by her boyfriend. Perhaps you work for a company that advocates for or sells something of which you are now cynical. Alternatively, Jay may come off overly optimistic and idealistic, but through that, we also learn that he as fears and vulnerabilities too. My point is, the principle players in this slasher are written with dimension, so you are rooting for their survival.
The most memorable slashers have a trademark mask, weapon, or sometimes both, which is the case with the Heart Eyes Killer (HEK). I’ve no doubt that HEK will find a place amongst the pantheon of slasher icons. After a long time of no new entries into that circle, we had John Carver added in 2023 and now HEK. Heart Eyes is a horror movie made by slasher fans for slasher fans, and its refreshing to see that the horror staple is still alive and well. Through movies like Thanksgiving and Heart Eyes, modern audiences are reminded that genre movies can be just as entertaining or thoughtful as the arthouse movies that are slowly becoming the mainstream. Funny–the movies that used to be the mainstream (i.e. slashers) are slowly finding their way into the arthouse cinemas, while the prestige pictures that used to be confined to the arthouse cinemas are slowly becoming the new mainstream.
Thematically, the movie explores disillusionment in and with romance. From an opening scene that underscores the realization that images captured by a camera are not always reflexive of reality to the cynicism that can grow out of broken relationships to accepting that an idyllic romance may just be possible, it’s all in this movie. Through the apparatus of the slasher, the writers and director are able to explore love and romance in a variety of ways that are rather poignant.
If your idea of a Valentine’s date is dinner followed by a scary movie, then this movie fits the bill! It works as both. Happy Valentine’s Day!
Ryan is the general manager for 90.7 WKGC Public Media in Panama City and host of the public radio show ReelTalk about all things cinema. Additionally, he is the author of the upcoming film studies book titled Monsters, Madness, and Mayhem: Why People Love Horror. After teaching film studies for over eight years at the University of Tampa, he transitioned from the classroom to public media. He is a member of the Critics Association of Central Florida and Indie Film Critics of America. If you like this article, check out the others and FOLLOW this blog! Follow him on Twitter: RLTerry1 and LetterBoxd: RLTerry



