Theme Parks’ Newest Attraction: Pokemon GO!

Posted on by
Reply

Screen Shot 2016-08-01 at 9.14.37 AM“Gotta Catch ‘Em All,” and catching’em in the theme parks adds a whole new level of fun! In many ways, as the record breaking app from Niantic continues to develop and attract new players, an unofficial attraction is being added to many theme parks, if not all of them at this point. In Florida, the park that has taken the lead in attracting Pokémon trainers is Busch Gardens Tampa Bay. But catching common and rare Pokémon is not limited to Busch Gardens, but SeaWorld, Disney, and Universal are also hotbeds of PokéHunting! Although catching Pokémon is possible in all the Theme Parks, to the best of my knowledge, Busch Gardens Tampa Bay launched continual lurethons in July and August to capitalize on the summer crowds. A lure is an item earned or purchased in the game that can be placed at a PokéStop to draw Pokémon to that area for 30 mins and a PokéStop is a landmark or location that offers you items like Pokéballs and potions when you are in close range of said stop. These lurethons are also highly effective for luring in locals after work during the week and on weekends. As I have been catching Pokémon in the parks over the last couple of weeks, I have made some anecdotal observations that I’d like to share. The most important one being, better invest in a portable charger!

Safety Note: Please remember to always look where you’re walking, do not trespass, cut lines or run. There’s tons of Pokémon out there!

If you have been to the theme parks, whether in Florida, California, or pretty much anywhere for the matter, you have likely noticed many park guests with their respective faces glued to their phones–more than usual that is. Or, you may have been behind someone briskly walking and then all of a sudden slows down, if not stops. Most likely, those park guests are playing Pokémon GO. Perhaps YOU are that park guest–I know I am. Haha. One of the first observations I’ve made as I have played in the parks is the social element. There is already a social element to the game in general, but it appears to be amplified in the parks. While walking around the parks, it was not uncommon for other Pokémon GO players to ask me what team I was on (Mystic, btw) or what I was trying to catch. A security guard at Hollywood Studios asked me how many Pokéballs I had lost while catching three Pokémon near his post. We then proceeded to talk Pokémon for several minutes. I greatly appreciate this new dynamic to the theme park experience. As I seem to be perpetually caught in the single life (ugh), I normally go to the parks alone. Knowing that this app provides a great platform for starting conversations with others who may be by themselves or with other Pokémon Trainers is really encouraging! Perhaps you and your friends love to take over gyms together. If gym battling is of great importance to you, then you will find some great gyms in the parks, especially if you’re looking for level 3+.

From the social to the experiential, this app has you covered while enjoying the parks! Although Florida is nicknamed the sunshine state, summer thunderstorms are no stranger to the typical afternoon. For parks like Busch Gardens and SeaWorld that have many outdoor attractions, the lightning can greatly hinder ride operations. Last week on a PokéHunt at Busch Gardens Tampa Bay, a message over the loudspeakers stated something to the effect of “outdoor attractions are temporarily closed due to inclement weather.” Under normal circumstances, I may have been disappointed that I couldn’t ride Cobra’s Curse, Montu, and more, but I was having so much fun catching Pokémon that I didn’t think twice about the coasters being closed. Many times when an announcement like that one is made, it is not uncommon to hear park guests complaining. Despite the closures, I did not hear nearly as many guests complaining about not being able to experience the coasters. Could that be because many of the guests, like me, were also playing Pokémon GO? Perhaps; although, without asking a significant number of guests, there is no way of knowing for sure. Pokémon GO is not unlike other scavenger hunts in the parks. Notably, Disney’s Sorcerers game is a prime example of an interactive scavenger hunt. It is entirely possible that there could be exclusive Pokémon primarily found in the parks if this trend continues. Playing games to pass the time in queue or walking between attractions is definitely not a new concept, but Pokémon GO provides park guests with a game that helps pass the time, provides opportunities to interact with other guests, contains many challenging and strategic elements, and will keep you entertained even when attractions are closed.

There have been many articles written previously on the health benefits of playing Pokémon GO, so I don’t feel the need to explore the required increased physical activity–required, that is, if you want to enjoy all the benefits of the game–that is associated with the app. However, I think it’s important to look at the physical activity element as it relates to playing in the theme parks. It can be quite physically, emotionally, and psychologically draining to walk from attraction to attraction in the summer heat. Fortunately, it appears as though playing Pokémon GO distracts one from negative thoughts or feelings during the endless walking. Now, walking between attractions or around the park, in general, is part of the fun! Racking up kilometers in the parks is a great way to hatch eggs. If you are unfamiliar with the game, one element of it is walking a certain number of kilometers (1.54mi/1K) to hatch the respective egg in the incubator. There are different distances (2km/5km/10km), and the longer the distance the more rare the Pokémon generally. I found myself taking the long way around a park or between attractions just to increase the number of kilometers walked.

Instead of taking away from the park experience, it appears as though playing Pokémon GO adds to the enjoyment of the parks. This is definitely true for those of us who frequent the parks weekly. Playing in the parks on a regular basis may generate a feeling of the theme park feeling like one’s backyard or neighborhood playground. And like with your childhood back yard or neighborhood playground, it forced you to use your imagination to create new adventures for you and your friends. It’s not that the neighborhood park was boring; it’s just that it was a regular part of your life. Being a theme park regular is not unlike the aforementioned. I have thoroughly enjoyed this new experiential element to my time in the parks. It’s like a whole new experience! In addition to enjoying my favorite rides, I can continually enjoy catching Pokémon and spinning the wheel at PokéStops. Oh yeah, there are SO MANY PokéStops in the parks. You may even find yourself having to empty your backpack because it becomes full. Although there have been some concerns about park guests finding themselves venturing into backstage areas, this does not appear to be a common occurrence. I am looking forward to witnessing how this game continues to affect theme park operations, offerings, and special events. Perhaps exclusive Pokémon will be added to the parks or special Disney Pokémon. With Universal acquiring the theme park rights to Nintendo in 2015, it is entirely possible that Pokémon GO may have a strong presence in the Nintendo themed areas even though Nintendo itself does not reserve the theme park rights to Pokémon GO. While Nintendo does own the rights to the regular Pokemon games, Nintendo currently has nothing to do with Pokémon GO; it’s strictly Niantic and The Pokémon Company. If you do not live close to the parks, I definitely want to encourage you not to be glued to the game when you have the opportunity to go; you may miss incredible sights, sounds, and time with family and friends. Playing Pokémon GO in the parks should add to the experience, not take away from valuable time with others. I’m always looking for folks with whom to catch Pokémon, so if you are ever in the Tampa or Orlando area, hit me up!

Find a rare Pokémon in a cool spot!? Tag @ThrillzCo or #Thrillz in your post to have a chance to win a Pokémon GO team decal for FREE! *Contest ends August 20, 2016. Many will play, not all will win.

Thank you Derek Rosenberg from Unmasked On Air for contributing to this article! If you enjoy video games, comic books, and movies, visit their website by clicking the link below.

https://www.youtube.com/channel/UCcjqKl_VAhsYj2uqbupAfQA

 

DCA’s Hollywood Tower Hotel Under New Management

Posted on by
1

TOT_DCA_GGThe recent news of the Guardians of the Galaxy makeover of the iconic Tower of Terror (TOT) ride at Disney’s California Adventure has many, if not most, fans of the attraction up in arms. Apparently, it was not being guarded too well. Suffice it to say, those of us who spend a great deal of time in the parks (for me, it’s the Florida parks mostly), we are accustomed to seeing iconic attractions go by way of Jaws: the Ride. That does not mean that one ever gets used to or accepts it; but the fact is that the theme parks have to evolve in order to keep up with those who bring in the most revenue (kids and teenagers, because of their parents or grandparents). Of course, some evolutions are better left in AutoCad. With the Walt Disney Company unable to integrate the Marvel IP into the Florida parks to any significant extent (in terms of attractions), it seems the only choice is to overhaul the Disneyland Resort (DLR) near Los Angeles…

At first, many theme park enthusiast must be wondering why??? However, exploring this recent news from a critical perspective reveals that it is a business decision, plain and simple. As I have written many times, theme parks are glorified arms of revenue–a business line item–that are designed to be cash cows, instant revenue. Most likely, the DLR company conducted surveys and focus groups concerning a proposed idea to refit the Twilight Zone Tower of Terror with Guardians of the Galaxy. Although it is expected that some attractions have to be removed or retrofitted, there are certain attractions–especially in the Disney Parks–that should not be touched. The Disney Parks more so than the Universal Parks rely upon nostalgia. In many ways, this modification of the TOT at DCA is sacrilegious to the original theme of the parks and will upset many people. With the massive refurbishment of TOT, this leaves park regulars and future tourists wondering what iconic attraction is next. If TOT is not safe, then is any attraction safe from elimination??? But, is retheming an attraction always met with disdain? Certainly not. When the 20,000 Leagues Under the Sea attraction at Disneyland Park received its Finding Nemo refurbishment, it was generally met with excitement and praise. That is probably because the soul of the attraction was left in tact. By extension, it could be said that retheming Mission: Space at EPCOT with a Guardians of the Galaxy makeover would actually be welcomed and appreciated as that attraction is getting dated and simply does not see even half the guest numbers that it once did. But should Spaceship Earth get rethemed to a Marvel IP? Definitely not. There are attractions that need to be rethemed or reimagined every couple of decades or so, and then there are those which are best left alone for all to appreciate over the years. But how to know the difference? That’s the question.

Many theme park researchers and fans alike never thought that ToT would become extinct; that is until the rumors began floating around in the last year or so. Much like Universal Studios Florida, Disneyland Resort suffers from lack of room for expansion. Yes, I am aware the Universal has acquired more land recently; but for argument sake, it is important to be able to compare the two. One reason why Universal needed to retheme and replace entire attractions is because it did not have the luxury of expansion until recently. So, the only way to integrate new offerings into the parks was to replace existing ones. Much in the same vein, DLR is also landlocked; and in order to integrate new offerings, it too has little choice but to replace or retheme existing attractions or lands. Accepting the fact that DLR has limited room for geographic expansion, leaves only one alternative: continue to modify the park every 15-20 years or so. The largest source of revenue for theme parks are kids and teenagers. Not that young and older adults do not add large numbers; but the families with kids and teens are the ones who bring in the most revenue due to multiple family members needing multi-day tickets and potentially several nights in a hotel. For every one or two people going to the park alone or together, there is likely one or two families or groups of 4-6 or even more who are also going. Think of it as a 1:4 ratio (and that is probably conservative). Much like Disney’s Hollywood Studios is almost losing its identity with and connection to the magic of filmmaking, with the massive addition of Star Wars and Toy Story Lands, DCA looks like it is also shedding its story of California and Hollywood and dawning the dominant theme of Marvel and Cars. Yes, the parks are integrating movies but not in the same way that the parks were originally designed.

Why is losing its original identity an important part of the equation on whether something is considered a legacy attraction or not? Because once the identity of old Hollywood or the magic of filmmaking is stripped away, then what was once seen as iconic or legacy no longer has that image or appeal. If DCA no longer represents Old Hollywood, gold rush California, or beachside amusements, then the Hollywood Tower Hotel no longer seems relevant. Although many people recognize the Twilight Zone music, it is safe to say that most kids and teens do not know what the Twilight Zone is or was. They don’t know that it was a groundbreaking anthology series in TV’s earlier days. So, if those who are not driving the most revenue into the parks do not understand the significance or nostalgia of the Twilight Zone, if they do not see the park as representing Old Hollywood or filmmaking, and if they have never seen the Tower of Terror movie, then that attraction becomes a prime target for a complete overhaul or massive refurbishment. Essentially, it is like a member of a royal family getting striped of his or her title under a new monarchy. Simply stated, it is apparent that the Twilight Zone Tower of Terror no longer qualifies as a legacy attraction at DLR.

We can analyze this decision all day long and arrive at a litany of conclusions or rationale for why this was or was not a good decision; but the fact of the matter is, unless things change, the ToT at DCA is going to become a Guardians of the Galaxy attraction. In my personal opinion as a theme park enthusiast and long-time fan, I am saddened to see this attraction get replaced by a newly acquired IP; but, the analyst in me can understand why the company is making that decision. Looks as if the Tower of Terror left it “guard” down. Perhaps the new theme will be a success! However, that success comes at the cost of an opening day attraction that many will miss.

“Star Trek: Beyond” movie review

Posted on by
Reply

StarTrekBeyondOld school charm paired with impeccable visual storytelling! From Paramount Pictures and Bad Robot, Producer J.J. Abrams once again returns audiences to the world of Captain Kirk aboard the U.S.S. Starship Enterprise (NCC-1701) in a film that encompasses much of what was loved about the original series/movies, and combines that soul with the film production technology of today. Despite the subdued anthropological subtext, which is one of the primary differences between the Star Trek and Star Wars universes respectively, this story will definitely keep you entertained with brilliant writing and a nostalgic feel. For long-time fans of the franchise that’s been around since the 1960s, you will find that Abrams handles the settings and characters with care and respect. The third film in this reboot series, Star Trek: Beyond is one roller coaster of a ride that boasts a narrative pace that moves at warp speed. If there is one fallacy in the storytelling of this installment, in the Abrams reboot of the Gene Roddenberry classic, it is the lack of social commentary on the human condition that has been at the core of Star Trek since its creation. With a fantastic cast, incredibly strategic direction, and beautiful cinematography and visual effects, Star Trek: Beyond will whisk the audience away to the final frontier and “boldly go where no one has gone before.”

Following an encounter with an alien species at the York Town space station and colony, Captain Kirk (Chris Pine) is requested by Starfleet leadership to investigate the causes of distress in order to render help. With the possibility of accepting a Vice Admiral commission from Starfleet, Kirk sees this as his potentially final mission aboard the Enterprise. Concurrently, Mr. Spock (Zachary Quinto) is also at a crossroads in his life when he receives word that Ambassador Spock has passed away, as he contemplates picking up where Ambassador Spock left off. Gathering the crew together for what may be the final mission of Kirk and Spock, the Enterprise sets out to uncharted deep space to evaluate the problems and bring about peace. Unknown to the Enterprise crew, they are about to encounter their darkest times yet and a villain named Krall (Idris Elba) who seeks an artifact in the possession of Kirk and has a mission to destroy the Federation and bring about his own version of peace–called chaos.

As a long-time Star Trek fan myself (TNG & Voyager), one of the very first elements I picked up on at the beginning of this installment was the trademark bridge sound effects from the original Star Trek TV series. Employing a little suspension of disbelief, what with all the flat panels and touch screen displays and all, the bridge of the NCC-1701 Enterprise still boasts the old soul of the bridge that started a universe of adventures that continue to this day. Fortunately, visionary producer J.J. Abrams, director Justin Lin, and writers Simon Pegg & Doug Jung craft a story that mostly takes what made the franchise so endearing and channel it into an exciting story for audiences today. From the characters to the dialog, and from the interpersonal interactions to the settings, this Star Trek movie effectively leads the reboot of the franchise in the right direction. Having just watched Abrams’ Star Wars: the Force Awakens back in December, I was very curious as to how similar Beyond would look and feel as compared to the aforementioned. Forced to decline the director’s chair for Star Trek: Beyond, Abrams turned the reigns over to Lin while still serving as the creative producer. Directing Star Wars and producing Star Trek could have left audiences with similar cinematic experiences; however, both movies are vastly different but provide fans with excellent additions to the respective universes.

Prior to screening the movie, I was very skeptical going into it since the various trailers for the film were disappointing–looked like the film was going to be cheesy. To my surprise, the film was definitely not hokey and played out exceptionally well. Compared to the previous two films, I definitely like this one much more. That is mostly attributed to the fact that Beyond felt like a Star Trek movie. The previous two installments felt like a Star Trek movie taking place inside a Star Wars-esque universe. Hopefully, this film will redirect the reboot of the motion pictures in a direction more closely aligned with the original series and movies. With Star Wars and Star Trek trying to find their respective places in today’s culture of media, entertainment, and gaming, it is important for both series to be distinctly different from one another. Now, I don’t mean different stories or characters–obviously, that’s a given by default–but I mean the feel of the stories needs to be unique. Star Wars is an action-adventure mostly concerned with good v evil and Star Trek is science-fiction that concerns itself, traditionally anyway, with the human condition. Both take place in the future, but are different experiences. There is demonstrable evidence in Star Trek: Beyond that the franchise is seeking to stay true to its roots in anthropology and psychology; whereas Star Wars: the Force Awakens is staying true to its roots in futuristic good v evil in a galaxy far, far away.

From a technical perspective, the film is flawless; however, it would have been nice to have seen more practical effects and miniatures more so than digital effects, albeit, the effects were impressive. I appreciated the focus on the interpersonal relationships between the characters, and how it upstaged the actual conflict. Yes, the conflict in the story is important and is what drives the action, but it’s the characters themselves that are the most important element in the narrative. Does this film shift the dominant focus off Star Wars and onto Star Trek? Not particularly. But does this movie pave the way for the Star Trek movies to be on par with the Star Wars movies? I believe that we could begin to witness that trend. Star Wars has the massive advantage of being owned by the Walt Disney Company; and therefore, TWDC is integrating that IP into the parks, cruise line, and merchandise. That is HUGE. Unfortunately, Star Trek does not benefit from being owned by a distribution company and legacy studio with theme park investments in the United States, anyway. Paramount did have amusement park investments, but sold them off to Cedar Fair many years ago. Perhaps the interest in the Star Trek movies and upcoming TV series in 2017 will generate a desire for this IP to become part of a themed entertainment property as well.

With so many choices this weekend for movies it is hard to decide what to see! I am looking forward to watching Lights Out now that I have watched Star Trek: Beyond. Whether you are a fan of the original series or movies OR you are a new fan to the Star Trek universe, I feel confident that you will find much to enjoy in this newest installment in the Abrams reboot. Hopefully the film will perform well over the weekend and begin to generate an interest in the upcoming TV series as well.

Family Time at Universal Orlando

Posted on by
1

UO_NightInstead of researching my next article this past weekend, I spent time with family at Universal Orlando. But, in spending time with my family visiting from out of town, I definitely have some thoughts that I’d like to share. Nothing truly profound, but occasionally it’s refreshing to write on a more personal level instead of always being committed to scholarly writing. Much like thousands of other families, I grew up going to the parks. Needless to say, I did not frequent them like I do now–every week. I did not live in Florida until I was 24, so we would plan family vacations to Orlando every so many years. Since my sister and I grew up on Nickelodeon moreso than the Disney Channel, when we were old enough to appreciate the experience, our parents took us to then Universal Studios Florida to “ride the movies” and experience THE Nickelodeon Studios. Although there is a lot to enjoy about the present-day Universal experience, our favorite stories are from the early days of the park. Obviously, childhood memories are often more powerful than present ones by default, so there is definitely some degree of subjectivity in remembering the original park(s); but I digress.

Check out this promotional video from 1990 when the park opened

It’s been 10 years since the whole family went to Universal Orlando. The last time the whole family was together in the parks was at Disney World in 2011 (when I was a Cast Member). Since I bought my sister a Universal Annual Pass, she gets down here a couple times a year but we had not been to the park as a family since 2010. If you have been going to the parks (whether Disney, Universal, SeaWorld, or Busch Gardens) for as long as I have, you get to witness the evolution of the parks and the continual reimagination of attractions and themed areas. Most of the time the change is positive and beneficial, but other times the changes are disappointing. I think that sometimes we forget that the parks have to reinvent themselves every generation in order to keep the guests coming in. That means that iconic attractions sometimes have to go, despite what long-time fans think. Other times, the addition of new attractions is outstanding! This is certainly the case with the Wizarding World of Harry Potter at Universal Orlando and the future Star Wars Land at Disney’s Hollywood Studios. As my research has shown, nostalgia is an important element in the success and popularity of a theme park; but there is certainly more to the planning, development, and logistics of future offerings than just nostalgia.

PortofinoNightIf I had to name just one element of my staycation that made it feel like a family vacation, it would have to be pulling up to and staying at the Loews Portofino Bay Hotel on site at Universal Florida. It wasn’t simply the fact that Loews has done an excellent job at recreating the quaint Italian waterside village, but that it felt like an escape from my normal every-day trips to the park. As a kid, I remember when there was no Portofino Hotel period and later on I remember passing it when walking to the park entrance from the Holiday Inn across the street where we stayed multiple times. Now, this was not my first stay at Portofino. I did stay there with my aunt and uncle’s family back in September 2010; but this was the first stay with my immediate family. I arrived before my family in order to get us checked in. When I went out to move my car to the parking garage, I ran into them and it was really cool to get to meet at the hotel. Maybe that is not very descriptive and lacks critical analysis, but it really was memorable since we were meeting at a hotel that we passed by and always wanted to stay at, and not having that opportunity previously, thanks to my annual pass discount haha.

One of the results of going to the park with my family or with those who have not been in a long time, or at all, is experiencing what it’s like to see the sites, hear the sounds, and riding the attractions, or watching the shows for the first time–vicariously anyway. Not that I don’t enjoy frequenting the parks as often as I do, but it’s always refreshing to get to smile, laugh, and enjoy the attractions like it’s the first time all over again. I cannot tell you how much I loved witnessing my parents’ reaction to the rides. I don’t think there is any time like the first. Hearing their respective reactions to what I enjoy all the time from their perspective was as enjoyable as the attraction itself. The expressions on their faces were priceless and created memories that will last for a lifetime. In addition to visiting new attractions (for them), we also revisited the remaining two opening day attractions that we’ve experienced as a family many times: E.T. the Adventure Continues and the Horror Makeup Show. I don’t think I will ever forget what it was like to meander through the E.T. queue as a kid. The feeling of what it must’ve been like to work on the movie will last forever. Even on this recent trip, my family and I still talk about that queue. Just waiting in queue for the timeless dark ride brought back so many fond memories. Although the hotel experience was probably what made this feel like a vacation for me, it is riding E.T. with my family that was the most exciting for me. Even when I am in the parks for a few hours or a day, I still ride that because it always takes me back to being a kid in the 90s at Universal.

GringottsFamilyVacationing in a family favorite theme park is not limited to waxing nostalgic of the past, but it’s also about creating new memories in the present. I think the funniest picture I took of them was when my parents and a family friend tried butterbeer for the first time! They absolutely loved it and got it twice during the 2.5 days in the parks. They were simply in awe at the beautiful architecture and creative engineering of the Wizarding World of Harry Potter. Forbidden Journey was definitely the favorite attraction between Diagon Alley and Hogsmeade. Of course, they thoroughly enjoyed the train experience as well. Remarked over and over how it makes them want to take a real train for recreation sometime. For everyone, except me, riding Skull Island: Reign of Kong was a new experience! And, I had only ridden it once before (after which I wrote my critical analysis). Unfortunately, it did not qualify for the unlimited Loews express passes, so it was definitely the longest line; however, a much shorter wait than when I first experienced it. I loved being able to form new memories with my family at this ride. Until this trip, there were attractions that I would experience with friends or when my sister would visit me at which I did not have family memories. And, to that point, there was always an element missing from the experience. Nothing major, just a little feeling that felt empty. Now that we have experienced everything at the park, I have fond memories that I will continue to cherish for a lifetime as I have done since going to the park as a kid. Although there are family favorites that are no longer there, such as: Nickelodeon Studios, Hitchcock: the Art of Making Movies, Murder She Wrote, Lucy: a Tribute, Jaws: the Ride, and Earthquake: the Big One, I have had the opportunity to create new memories that will one day, in and of themselves, become nostalgic.

Out of all the kinds of family vacations that one can think of, I firmly believe that theme park vacations are responsible for some of the most beloved memories. Whether you are from a traditional family or you were adopted, theme parks are places of magic that inspire, intrigue, and beckon for returned trips. I am thankful that I have so many fond memories at not only Universal, but Disney World, Busch Gardens, Carrowinds, Cedar Point, and the little known Magic World (formerly in Gatlinburg). If I was able to anecdotally designate the chief contributing factor to why theme parks make great vacations or simply lasting memories, I would venture to say that it’s because they provide experiences and interaction. Because one is physically and emotionally experiencing something, it is far more powerful than simply visiting a landmark or watching a movie.

Reimagining Halloween in the Parks this Year: the Mind of Horror v. the Eye of Terror

Posted on by
1

After taking break from posting last week, as it was a holiday, I am happy to provide you with another stimulating article once again on the themed entertainment industry! All week long, I have been thinking about what to write this week. I’ve covered some of the recently opened or previews of attractions and theme parks opening soon; but, I thought that I would take a slightly different approach this week. Over the last year, the United States and other countries have been experiencing a rise in violence. Whether that violence has (1) always been there, but because of the great mediation of society (a proliferation of media capturing devices and distribution outlets), we simply see it more often or (2) if there truly is a signifiant rise in mass violence compared to past decades, is not what I am here to discuss. I would, however, like to discuss the upcoming Halloween events in the parks this year, and specifically, how they might have to adapt or change as a result of the recent mass shootings.

HHN2016Already, Universal Orlando has alluded to the fact that it may be revisiting some of its offerings for this year’s Halloween Horror Nights (HHN), and it would not surprise me if Busch Gardens Tampa Bay makes a similar decision with Howl-O-Scream (HOS), as both parks primarily draw from the Central Florida area and of course tourists still flock to the parks for the annual celebration of the macabre. The recent massacre at the Pulse Night Club will undoubtedly have an affect upon the planning and logistics of primarily HHN followed by HOS to a lesser extent. Since the horror film, and by extension the haunted house attraction (or scare zone) are both grounded in the same anthropological (inclusive of sociology) and psychological theories, there is definitely an opportunity to explore this area of themed entertainment. As Disney’s Mickey’s Not So Scary Halloween Party and SeaWorld’s Spook-tacular do not include glorified violence or death, I will not spend time analyzing how those events may change, because they are mostly benign. Suffice it to say, there will likely be some changes coming to HHN and HOS this year. What are those changes? Well, I am not prevued to those decisions; but can extrapolate from logic and theory what may happen in light of recent events in Orlando and beyond. It is important to note that both Universal Orlando and Busch Gardens Tampa Bay mostly likely have to revisit some of the scare zones or houses this year but not implement changes that may have a negative affect upon drawing from guests outside the Central Florida area. Striking a balance between curtailing some of the violence in respect to those who died and still satisfying those who were not emotionally or psychologically impacted is the key.

HOS2016The events certainly still have to feel like Halloween but perhaps reimagining some of the offerings will aid in finding that delicate balance. It is entirely possible that many who have enjoyed going to HHN and HOS in the past may back off this year in an effort not to come face-to-face with violence as it has greatly impacted many people. Here’s an interesting question: does horror have to be violent? Yes and no. Some of the greatest horror movies of all time are not terribly violent at all, but the eye witnessing violent acts certainly creates terror in the minds and bodies of the audience (or park guest). Alfred Hitchcock once said, “there is no greater threat than an unopened door.” This is indicative of the master of suspense’s ability to generate the fear of something or someone that may not even be a threat. There is another Hitchcock quote (or, at least I believe it’s Hitch) to the effect of “greater is the fear that’s in the mind than on the screen” (if you know of this exact quote, please let me know). That being said, likewise, seeing Freddy, Jason, Leatherface, or Michael is equally terrifying because of the trademark violence they have displayed on the screen over the years. It is important to year-round or seasonally operating Halloween-themed attractions to include both the physical and psychological/emotional aspects of horror in order for the guests to have a dynamic and full experience facing that which terrifies them and from which guests would otherwise run away.

unheimlichThroughout history, from the fights in the Roman Coliseum to Michael Myers’ slaying of people in Halloween, audiences have been both entertained and repeatedly drawn to stories and shows that highlight horrific acts of violence or feelings of terror and anxiety. Perhaps there is a deep seeded reason as to why millions of people find entertainment value in horror films. This question has been tackled by many psychiatrists and psychologists, each has come up with a different explanation as to “why horror?” Most notably, famed psychiatrist Sigmund Freud provided great insight into an explanation of why people find horror films fascinating in his essay on the Uncanny.  In his study on the uncanny, Freud takes on the literary imagination (this same literary analysis can and is used to analyze film and themed entertainment) by dividing his theory up into three sections. He first defines the concept of the uncanny, then performs an examination of the context required for understanding the experience of the uncanny, and finally explores the affects of the uncanny on the psyche through literature and fiction. Some of the running themes throughout his essay are loss of eyes, castration, the double-ego, and self-reflexivity. Through the framework laid out by Freud, scholars and film critics can explore the themes in horror film as it relates to the human subconscious; and for purposes of our discussion, the horror attraction.

Freud explains the realm of the uncanny as the place at which aesthetics and psychoanalysis merge, because it deals with a particular feeling or sensation combined with emotional impulses. The substances or manifestations of the uncanny are elements that are fearful and frightening. Proceeding with Freud’s definition of the uncanny being a class of frightening elements, plaguing the psyche, ushering an individual back to what is familiar (heimlich) and known (as opposed to what is unknown). Freud refers to the uncanny as that “which should have remained secret and hidden, but has come to the light.” Furthermore, he goes on to further describe the uncanny as the “mark of the return of the repressed.” The concept of the uncanny is a type of unwilling or mistaken exposure to something surprising, unexpected, or horrific. Freud claims that the source of the uncanny in literature is the recurrence of something long forgotten and repressed. However, not everything that returns from the psychic depths of repression is uncanny. The mere return of repressed feelings and experiences is not sufficient for the uncanny to occur. It requires something repressed having returned but represented by an unexpected and outside the realm of reality. This is easily accomplished in literature (and by extension, movies, theme park attractions, and plays) because fantasy is different from reality.

Just because something works as uncanny in a work of literature doesn’t mean it can work in real-life as well. During times of tragedy felt by an entire group of people or nation, the same concepts which work in literature and film may not work as well, for a period of time anyway, in themed entertainment. Within literature, if the author makes a pretense to realism, then he or she opens the door to supplying the story with the uncanny. Often times, the uncanny in literature and film is the projection of the psyche of the central character on another object or person combined with a warped view of the objective and subjective of a given situation. It’s like something within the fictional world creeps into the real world. Within the horror genre, there are many different stories or narratives that exist. And, each type of horror film tells its story in different ways; however, they are all concerned with getting the same emotional response from the “people out there in the dark,” as famously stated by Norma Desmond in the timeless film noir classic Sunset Blvd. Sometimes the audience will go on a journey into the crazed mind of a psychopathic serial killer or they may witness a supernatural monster terrorizing a small Bavarian village. In either case, Freud believes that the writers of horror, and by extension themed entertainment designers, are concerned with exposing the audience to “other” scenes. And, these “other” scenes are rooted in the subconscious.

eyeofhorrorMoreover, Carol Clover also provides insight into the fascination with the horror theme park attraction. After all, horror films and theme park attractions are mostly concerned with what you actually see. Horror attractions, much like their movie counterparts, are visual stories that are translated into experiential narratives. The Halloween themed attractions in the parks have to include different eyes. The three principle types of eyes used in horror attractions are the assaultive gaze (active, penetrating), reactive gaze (passive, penetrated, the most common in horror storytelling), and repeated gaze (masochism for characters and spectators alike). This is one reason why extreme closeups (ECU) of the eye are popular in horror films turned attractions. The eye is extremely symbolic in narratives driven by fear. The design of horror attractions and films is extremely fascinating because of the convergence of visual storytelling and engineering. It’s more than blood, gore, screams, and knives; there is almost a poetry behind it. A brilliantly insightful quote from Clover is, “Inasmuch as the vision of the subjective camera calls attention to what it cannot see–to dark corners and recesses of its vision … and what might be … just off-frame–it gives rise to the sense not of mastery but of vulnerability.” At the end of the day, both HHN and HOS highlight our vulnerability and prey on our fears of that which assaults the eye and should remain hidden.

corridorBut what about HHN and HOS this year? Looking to the past, and how Universal Orlando handled mass violence in society that had a profound impact on a group or whole culture of people may help shed light on what might be expected this year. During HHN XI (2001), Universal Creative pulled Eddie, the chainsaw wielding maniac with a complex and fascinating backstory, from the lineup after the attacks on 9/11/2001. It was decided that the mood of the United States was such that it would have been in poor taste to include such a violent icon in the theming. In addition to the removal of the HHN icon, most signs of blood, gore, and the glorification of violence were removed–even names of characters and zones were modified. Because of the recent deaths of nearly 50 people (some of whom were connected to the parks as employees, bloggers, or past performers), we might witness a similar reimagination of events at Halloween Horror Nights and Howl-O-Scream this season. Hopefully, I have been able to open a discussion on how things could be reimagined at the annual Halloween events this year. An attraction can be equally terrifying even if there is no violence to be seen. However, the inclusion of cliche horror film violence is an integral part of the modern Halloween attraction experience. Even Carol Clover explores the importance of men, women, and chainsaws in horror storytelling. Perhaps the creative engineers and designers at the parks will look beyond what has typically been a staple of these events and embrace other avenues of terror that will still prompt screams. In all likelihood, we will probably see the dial turned back on the knives and guns during HHN and HOS but that certainly does not mean that the attractions will be any less terrifying. It’s entirely possible that the mind of horror will outweigh the eye of terror in the theming, planning, and design of HHN and HOS this year.