Tag Archives: Themed Entertainment

EPCOT’s Soarin’ Around the World (review)

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SoarinAfter having ridden Soarin’ three times, and now, in all three seating sections, I’d like to share my thoughts on the experience. It was GREAT! But because I can never simply attribute so few words to a review, you’re still going to get a bunch more. Like many, I too had grown tired of Soarin’ Over California. Although California is the home of Walt Disney Studios and it’s a state containing a dynamic landscape from the mountains to the seashore, it always puzzled me why we were soaring over California in Florida. Yes, I am aware the Florida is beaches, cities, and swamp; so, it does not boast nearly as beautiful a landscape (other than the beautiful beaches). And Yes, I know that Soarin’ is a carbon copy of the attraction at Disney’s California Adventure; however, I always thought that it would have been interesting to have Soarin’ over California at the Walt Disney World Resort and Soarin’ Over Florida at the Disneyland Resort. But, I digress. This new incarnation of a popular attraction is vastly improved in terms of picture quality, queue experience, and guest cycling. With the addition of the third auditorium, Soarin’ is able to load and unload guests much more efficiently than before. I half expected that the wait times would be 2+ hours even after the first couple of weeks, but honestly, the wait times have been relatively low. Yes, that is partly due to the drop is guest attendance at WDW compared to previous year; but, I attribute the lower wait times to the addition of the new concourse. Very much a wonderful and refreshing experience and I look forward to continued journeys to famous monuments, buildings, and landmarks around the world…

The first thing anyone who is familiar with the predecessor to Soarin’ Around the World is going to notice is the nicely refurbished queue. It’s a little less utilitarian looking and creates a more relaxing atmosphere. Perfect for preparing to embark on a flight around the world in fewer than eighty days. From the carpet to the color scheme, Soarin’ has a fresh feel and generates a ambiance of newness. Although there are some changes to the costume, they are quite minor and had to be pointed out to me by a friend with whom I first experienced the new Soarin’. If you enjoyed the interactive games in the queue before, you will be delighted to know that there are still games; however, not in the same fashion as the ones that had been a staple of the queue from day 1. The new activity is called “Soarin Challenge;” it’s a trivia based game that requires the user to participate by using his or her phone. Fortunately, for those who do not have an unlimited data mobile plan (that I’ve had since 2007 haha), there is ample access to the queue’s WiFi. Joining tens or hundreds of other players who are also in the queue, guests have the opportunity to answer questions on geography, cuisine, languages and more. Guests can also unlock passport stamps for their digital collection and aim to up their personal score on the leaderboard. Even if you do not have a mobile device–unlikely, I know–you can still participate by looking at the large displays overhead. One of the fan favorites of this attraction has long since been Patrick Warburton’s preshow. Good news! He is still here. In fact, the video is largely untouched. However, if you pay close enough attention, you will notice that the white Disneyland letters that were on his “pal’s” shirt are now gone. Much like the previous preshow video, this one also highlights the destinations.

Unless I am mistaken, I was unable to pick up on any differences in the ride system itself. After going through he attraction three times, I have been unsuccessful at noticing anything that has have changed during the refurbishment. If you have noticed changes, please let me know. Like with the previous ride video, this one is also best experienced in the center seating section (B). Although B-1 is definitely the best row, any of the rows in B offer a great experience. As for the flanking sections (A & C), the experience is slightly distorted. This has nothing to do with the quality of the IMAX image or viewing area, but simple physics. Due to the very nature of the “dome” having a curvature, the seating sections A and C display distorted imagery as the buildings, monuments, and landmarks move across to the bottom of the screen. I don’t think this is something that typical guest will pick up on, but it is something that caught my attention the second and third times I rode it. Other than that unavoidable distorted view form the house right and left sections, the experience was excellent. I thoroughly enjoyed the new sights, sounds, and yes aromas. Who would’ve guessed that the smell of the dirt on the Savannah could have been created?!? Great job Imagineers. Regarding the ride time itself, I feel that some of the locations could have been extended by 3-5 seconds while one of two of them could have been shortened.

Instead of ending at Disneyland, as the previous Soarin’ did, this one (in Florida) ends at Epcot during the nighttime spectacular Illuminations: Reflections of Earth. Tinkerbell welcomes you to WDW’s second theme park as a litany of fireworks illuminate the sky. Liked the Hidden Mickey in the last finale? You still have one in this ending. Great experience all the way around, and I definitely look forward to many trips around the word in this outstanding attraction.

 

Theme Parks’ Newest Attraction: Pokemon GO!

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Screen Shot 2016-08-01 at 9.14.37 AM“Gotta Catch ‘Em All,” and catching’em in the theme parks adds a whole new level of fun! In many ways, as the record breaking app from Niantic continues to develop and attract new players, an unofficial attraction is being added to many theme parks, if not all of them at this point. In Florida, the park that has taken the lead in attracting Pokémon trainers is Busch Gardens Tampa Bay. But catching common and rare Pokémon is not limited to Busch Gardens, but SeaWorld, Disney, and Universal are also hotbeds of PokéHunting! Although catching Pokémon is possible in all the Theme Parks, to the best of my knowledge, Busch Gardens Tampa Bay launched continual lurethons in July and August to capitalize on the summer crowds. A lure is an item earned or purchased in the game that can be placed at a PokéStop to draw Pokémon to that area for 30 mins and a PokéStop is a landmark or location that offers you items like Pokéballs and potions when you are in close range of said stop. These lurethons are also highly effective for luring in locals after work during the week and on weekends. As I have been catching Pokémon in the parks over the last couple of weeks, I have made some anecdotal observations that I’d like to share. The most important one being, better invest in a portable charger!

Safety Note: Please remember to always look where you’re walking, do not trespass, cut lines or run. There’s tons of Pokémon out there!

If you have been to the theme parks, whether in Florida, California, or pretty much anywhere for the matter, you have likely noticed many park guests with their respective faces glued to their phones–more than usual that is. Or, you may have been behind someone briskly walking and then all of a sudden slows down, if not stops. Most likely, those park guests are playing Pokémon GO. Perhaps YOU are that park guest–I know I am. Haha. One of the first observations I’ve made as I have played in the parks is the social element. There is already a social element to the game in general, but it appears to be amplified in the parks. While walking around the parks, it was not uncommon for other Pokémon GO players to ask me what team I was on (Mystic, btw) or what I was trying to catch. A security guard at Hollywood Studios asked me how many Pokéballs I had lost while catching three Pokémon near his post. We then proceeded to talk Pokémon for several minutes. I greatly appreciate this new dynamic to the theme park experience. As I seem to be perpetually caught in the single life (ugh), I normally go to the parks alone. Knowing that this app provides a great platform for starting conversations with others who may be by themselves or with other Pokémon Trainers is really encouraging! Perhaps you and your friends love to take over gyms together. If gym battling is of great importance to you, then you will find some great gyms in the parks, especially if you’re looking for level 3+.

From the social to the experiential, this app has you covered while enjoying the parks! Although Florida is nicknamed the sunshine state, summer thunderstorms are no stranger to the typical afternoon. For parks like Busch Gardens and SeaWorld that have many outdoor attractions, the lightning can greatly hinder ride operations. Last week on a PokéHunt at Busch Gardens Tampa Bay, a message over the loudspeakers stated something to the effect of “outdoor attractions are temporarily closed due to inclement weather.” Under normal circumstances, I may have been disappointed that I couldn’t ride Cobra’s Curse, Montu, and more, but I was having so much fun catching Pokémon that I didn’t think twice about the coasters being closed. Many times when an announcement like that one is made, it is not uncommon to hear park guests complaining. Despite the closures, I did not hear nearly as many guests complaining about not being able to experience the coasters. Could that be because many of the guests, like me, were also playing Pokémon GO? Perhaps; although, without asking a significant number of guests, there is no way of knowing for sure. Pokémon GO is not unlike other scavenger hunts in the parks. Notably, Disney’s Sorcerers game is a prime example of an interactive scavenger hunt. It is entirely possible that there could be exclusive Pokémon primarily found in the parks if this trend continues. Playing games to pass the time in queue or walking between attractions is definitely not a new concept, but Pokémon GO provides park guests with a game that helps pass the time, provides opportunities to interact with other guests, contains many challenging and strategic elements, and will keep you entertained even when attractions are closed.

There have been many articles written previously on the health benefits of playing Pokémon GO, so I don’t feel the need to explore the required increased physical activity–required, that is, if you want to enjoy all the benefits of the game–that is associated with the app. However, I think it’s important to look at the physical activity element as it relates to playing in the theme parks. It can be quite physically, emotionally, and psychologically draining to walk from attraction to attraction in the summer heat. Fortunately, it appears as though playing Pokémon GO distracts one from negative thoughts or feelings during the endless walking. Now, walking between attractions or around the park, in general, is part of the fun! Racking up kilometers in the parks is a great way to hatch eggs. If you are unfamiliar with the game, one element of it is walking a certain number of kilometers (1.54mi/1K) to hatch the respective egg in the incubator. There are different distances (2km/5km/10km), and the longer the distance the more rare the Pokémon generally. I found myself taking the long way around a park or between attractions just to increase the number of kilometers walked.

Instead of taking away from the park experience, it appears as though playing Pokémon GO adds to the enjoyment of the parks. This is definitely true for those of us who frequent the parks weekly. Playing in the parks on a regular basis may generate a feeling of the theme park feeling like one’s backyard or neighborhood playground. And like with your childhood back yard or neighborhood playground, it forced you to use your imagination to create new adventures for you and your friends. It’s not that the neighborhood park was boring; it’s just that it was a regular part of your life. Being a theme park regular is not unlike the aforementioned. I have thoroughly enjoyed this new experiential element to my time in the parks. It’s like a whole new experience! In addition to enjoying my favorite rides, I can continually enjoy catching Pokémon and spinning the wheel at PokéStops. Oh yeah, there are SO MANY PokéStops in the parks. You may even find yourself having to empty your backpack because it becomes full. Although there have been some concerns about park guests finding themselves venturing into backstage areas, this does not appear to be a common occurrence. I am looking forward to witnessing how this game continues to affect theme park operations, offerings, and special events. Perhaps exclusive Pokémon will be added to the parks or special Disney Pokémon. With Universal acquiring the theme park rights to Nintendo in 2015, it is entirely possible that Pokémon GO may have a strong presence in the Nintendo themed areas even though Nintendo itself does not reserve the theme park rights to Pokémon GO. While Nintendo does own the rights to the regular Pokemon games, Nintendo currently has nothing to do with Pokémon GO; it’s strictly Niantic and The Pokémon Company. If you do not live close to the parks, I definitely want to encourage you not to be glued to the game when you have the opportunity to go; you may miss incredible sights, sounds, and time with family and friends. Playing Pokémon GO in the parks should add to the experience, not take away from valuable time with others. I’m always looking for folks with whom to catch Pokémon, so if you are ever in the Tampa or Orlando area, hit me up!

Find a rare Pokémon in a cool spot!? Tag @ThrillzCo or #Thrillz in your post to have a chance to win a Pokémon GO team decal for FREE! *Contest ends August 20, 2016. Many will play, not all will win.

Thank you Derek Rosenberg from Unmasked On Air for contributing to this article! If you enjoy video games, comic books, and movies, visit their website by clicking the link below.

https://www.youtube.com/channel/UCcjqKl_VAhsYj2uqbupAfQA

 

Saturday Afternoon in the Park with Magic

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magic-wandIf you are giggling right now, then I know you catch the reference in my article’s title this week ;-). Ordinarily, I select some sort of theme to write about in regards to a theme park itself or attraction. But this week, I thought I would take a lighter approach to my weekly article on themed entertainment and write about my experiences this past weekend. Most weekends, you can find me in the parks of Central/West Central Florida. Living within a short driving distance of the parks, I generally do a lot of park hopping. What is park hopping, you ask? It’s when you spend a few hours in different parks throughout the day. Essentially, hopping from one to the other. Since I live here, I don’t feel as if I need to spend a significant amount of time in any one park. Honestly, I find that sometimes you can get just as much accomplished in a few hours in the evening than in an entire day. Anyway. I had a few notable experiences that I just wanted to share. Anytime something extra special happens to me while I am in a park, I refer to it as magic. Partially because having worked at Walt Disney World for a few years, I often referred to extra special actions throughout the day as “making magic.” But, magic in the parks is not limited to just Disney, but they all have a certain magic.

Steamy hot summers are just part and parcel to living in central and south Florida. Living here, you figure out ways to still enjoy the parks while not falling down dead from heat stroke. Haha. From knowing which snacks or beverages are the most refreshing to alternating between indoor and outdoor attractions or simply visiting a store between rides. Sometimes a combination of the aforementioned works out the best.

Saturday afternoon, following flying around on a bench and helping Harry defeat dementors and such on Forbidden Journey in Hogsmeade at Islands of Adventure, I was definitely in the mood for something refreshing prior to boarding the Hogwarts Express to Kings Cross Station at Universal Studios. My friend Nelson and I were walking past the Butterbeer cart near Dragon Challenge when I decide to get a frozen butterbeer. Often, the line is really long and I just assume wait until the slower seasons but the line wasn’t too bad this time. After about 5mins of waiting, I was ready to place my order when Nelson asks if his Universal team member discount applies to the cart. Much like with the annual passholder discounts, his too was only applicable at indoor locations. The young lady suggested that we go inside Three Broomsticks to the bar and order one there.

Taking her advice, Nelson and I walked over to the former Enchanted Oak restaurant, now the Three Broomsticks, and head to the bar. Didn’t take long to notice that the line for the bar wrapped completely around the room. I commented that we were better off in the outside line and no discount. Back outside we went. Walking past that same cart again, the line was even longer than before, so I decided that butterbeer wasn’t all that important. Or was it? I proceeded to wait in the line again for my refreshing frozen butterbeer. Having to wait 10 minutes this time, I anxiously awaited the frozen beverage delight! Not to my surprise, it was the same citizen of Hogsmeade that I encountered earlier. She was just as pleasant as she was before, which is difficult to do on a blistering hot day. We both exchanged a few giggles because it was obviously that she knew that I had returned to her cart because the line was too long inside. After she poured my butterbeer with marshmallowy froth from the taps, I handed her my card and she replied “no charge.” WOW! How incredibly thoughtful. The last thing I expect is to get anything complimentary in the parks. This incredibly unexpected magical encounter in the Wizarding World of Harry Potter certainly helped to brighten my day and make my friend Nelson a little jealous. Haha.

The magic did not stop at WWoHP, but I experienced some more magic later on Saturday evening. After finishing up at Universal, and making a stop at SeaWorld for a couple hours, my friends and I headed over to Magic Kingdom to meet up with a couple more folks. While on the monorail, the couple of friends that we were meeting starting booking FastPasses and relaying to us which ones the selected. This whole process would’ve been a lot easier had we all been linked on the MyDisneyExperience app. Sometimes, I forget to add people or neglect mentioning to them to add me. Moving along. After some adding, cancelling, and searching, it was apparent that everyone grabbed the last slots except me. Thankfully the lines were fairly short–even for a non summer day. Perks of going in the evening. So, I wasn’t too worried. I imagined that someone in our group would wait in standby with me as as to not ride alone. However, riding alone is something I do quite often, so nothing new there. Out of our group of five, only two were able to snatch up FPs (by was of a re-addmittance card) for Seven Dwarfs Mine Train earlier in the evening. Unfortunately, that meant that three of us had to wait in standby.

After riding It’s a Small World and the iconic Tea Cups (note: the trick to not getting sick is to spin your tea cup in the same direction as the platform) we all decided to get some ice cream. While across from Mine Train, Jason thought about asking the greeter at the attraction if he would add the three of us to his re-add. If you are familiar with how strict FP and re-add policies have become, you know that this may as well be a fool’s errand. Jason told us to start walking to our next stop which was Splash Mountain and he’d catch up. As we began walking across Fantasyland, and commenting how Jason’s quest was not going to pan out well, we did not get past the carousel when he came up to us and told us that we had been added! So, now all five of us could go through the FastPass line. Sweet! And I thought getting my free butterbeer was as magical as it was going to get on Saturday. Experiencing some them park magic in Fantasyland, how apropos!

Whether I experience extra special magic in the parks or not, I will always enjoy going. There is just something so uniquely experiential in the ability to casually enjoy the parks at my leisure. However, it is times like the ones I have mentioned that even surprise even me! In addition to the encounters I highlighted in this article, I also experienced receiving express passes from Universal Guest Relations after leaving a compliment for the Hogsmeade merchant and getting accommodated in the FP queue at Space Mountain. So, four magical experiences in one day in the parks!

Busch Gardens’ “Cobra’s Curse” roller coaster review

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Thrillz-LogoIndoor queue. If that seems like an odd opening remark, then you obviously have not been to Busch Gardens Tampa Bay (BGTB). Cobra’s Curse is the first attraction to include an indoor interactive queue at BGTB. Not interactive in how the queue is at Magic Kingdom’s Space Mountain, but the queue does include real snakes (varieties of cobra), props, and a pretty cool map projection room. Speaking of the map projection room, if you are a long-time visitor to the park, then you may recognize that room as the central piece to the former King Tut museum walkthrough—it’s where the famous sarcophagus of the boy pharaoh was displayed. It is exciting to see that BGTB is including show systems technologies in this queue and I hope this is a trend that will continue. Upon a closer examination of the map projection wall with the giant cobra, you will notice that the small hieroglyphics are kind of doing their own thing. Some of them even fall off the screen or get into comedic skirmishes. The main attraction of the map projection room is the cobra that goes through a couple of different story cycles. Each story with its respective special effects. Although the quality is a little on the cheesy side, I got admit that this is groundbreaking for the park. In all honesty, it reminds me of an early Universal Studios queue—not quite up to par with the current indoor queues; but honestly, not that far off either. I really enjoyed the room! It all gets back to storytelling. Although this attraction is not connected to any intellectual property (IP), it does a good job of immersing the park guests into the world of Ancient Egypt complete with a cobra and a curse. What more do you need??? The color scheme chosen flows very well and contains many complementary colors in the queue and on the ride itself. Word to the wise: since the ride platform lacks any single-use cubbies at the load point, so be sure to use the lockers to store your phone, wallet, etc.

If you are wondering what kind of coaster this is, I would suggest that my impression of it lends it to a coaster that is definitely more exciting than The Barnstormer or Flight of the Hippogriff, but less thrilling than Cheetah Hunt. Don’t let that dissuade you from enjoying it! There are lots of elements to enjoy on the coaster. But for families of elementary schools kids who haven’t quite hit the height requirement for many coasters, the whole family can enjoy this one. And not just families, but anyone. There is something for everyone on this fun ride. How many coasters offer an elevator style lift??? Well this is the first at BGTB… “….features an outdoor vertical lift that’s never been done before” (At Busch Gardens Tampa Bay). I really enjoyed the audio effects that accompany you on the elevator lift up to the face of the cobra. Then you swing out and ride out the curse of the cobra. Cobra’s Curse offers a smooth ride in cars that boast plenty of legroom for those of us with long legs. Fortunately, I had the privilege of experiencing Cobra’s Curse earlier this week on the first day that BGTB was permitting non-team member guests to ride it. However, I was unable to write my article until now because there is something very important to note. You are probably familiar with the spinning cars, as that was a major part of the marketing campaign. That being said, the first time I rode it, my friend (who is, in full disclosure, a photographer in the park) and I did not experience much spinning. That was odd because she told me that she and her boyfriend (who is a manager at the park and a friend of mine) got their car to spin a lot. Upon speaking with her boyfriend about the ride design, it was clear that the degree to which your respective car spins is directly affected by the weight distribution. So, if weight is fairly evenly distributed in the car, then it’s going to be difficult to get the vehicle to make many revolutions. Also, I learned from a team member that you do not want cars 2 or 8 if you want to better your chances of spinning. After riding the vehicle again yesterday, I can now support the hypothesis of weight distribution, for I experienced many more spins than my initial ride experience.

Another really cool element to Cobra’s Curse isn’t even in the queue or the ride itself; it’s the grounds and gift shop. Why the grounds? This is one of the fewest coasters out there that you can get up close and personal with. The design of the coast is such that you can meander beneath its track to get a great view of the riders! Being next to the Serengeti preserve also offers animals to enjoy while you wait for your friends to get off the ride. Montu always seemed kind of far away from the rest of the park; but adding Cobra’s Curse mitigates that feeling a great deal. Just as the queue offers more than just a covered place to wait for the ride, the gift shop contains more than just merchandise. There is an interactive area for kids and anyone else who enjoys activities. Maybe you’ll find the next great pharaoh! Haha. All in all, I was very pleased with BGTB’s newest member of the attraction family and look forward to riding it again!

License to Create: Theme Parks and Intellectual Property

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ThemeParkHighAngleLicense and registration please. With 20th Century Fox, Sony Entertainment, and Paramount Pictures entering the themed entertainment game as potential heavy hitters, and to some extent Warner Bros. as well, questions about cinema, television, and video game intellectual property (IP) begin to rise. Only having really had two main players in the industry for the last couple of decades, unless you count CBS/Paramount before selling off the amusement park investments to Cedar Fair, Disney and Comcast (parent company to NBC Universal) utilize their own respective IP libraries as well as licensed properties from other media companies. Not having as vast an IP library as Disney, many of Universal’s theme park properties have come from companies like TimeWarner, Viacom, and Fox. Whereas Disney primarily uses their own extensive library, they too have licensed other companies’ IP such as MGM Holdings, 20th Century Fox, and CBS. Although some of the once-licensed properties by either Disney or Universal have now been officially procured (i.e. Disney’s LucasFilm and Universal’s DreamWorks Animation), a common practice in the themed entertainment industry is to license, borrow, barter, trade, etc. But, with these new players demanding a slice of the hospitality and tourism pie, could we see more original television programming or movies?

SpyroThink about it for a moment. Let’s look at some of the most well-known IPs from Sony, Fox, Paramount, and Warner Bros. Although there is a mild to moderate degree of subjectivity in what constitutes “well known,” I am going to go with commonly thought of properties. Starting with Sony. In no particular order, some of the most popular Sony properties include: James Bond (formerly MGM), Spider-Man, Men in Black, Smurfs, Terminator, Silence of the Lambs, Hotel Transylvania, Spyro, The Nanny, Wheel of Fortune, Jeopardy, Price is Right, Final Fantasy, and Crash Bandicoot. Switching gears to Fox. Some of the most well-known Fox properties include: Avatar, The Simpsons, Rocky Horror Picture Show, The X-Men, Bones, New Girl, American Horror Story, Alien, X-Files, Die Hard, Futurama, and Family Guy. Although not well known in the US, Warner Bros. operates a theme park in Australia and what is now called Movie Park Germany. Some of the most popular Warner Bros., IP are: Harry Potter, Game of Thrones, Looney Tunes, DC Entertainment, Lord of the Rings, A Nightmare on Elm Street, Friday the 13th, and Lego Entertainment. Viacom, parent company to Paramount Pictures, is one of the original Hollywood studios and owns IP such as: Mission Impossible, Titanic (partnership with Fox), Star Trek (films and TV shows), Forrest Gump, and the valuable Nickelodeon. Obviously the aforementioned lists are not exhaustive, but I wanted to try to paint as brief but effective a picture as possible to understand why IP is a hot topic.

JamesBondLogoRecognize some of those titles? You probably recognize most, if not all of them. Unfortunately, these companies have already licensed out some of those properties to Universal, Disney, and Six Flags. Avatar and Alien are licensed by Disney. Marvel Entertainment, Harry Potter, and Nintendo are licensed to Universal, DC Entertainment and Looney Tunes are licensed to Six Flags Parks, and the Nickelodeon IPs are split amongst different entities. Of course, when the licensing agreements were drawn up, it is unlikely that either Sony, Fox, Paramount, and to a lesser extent Warner Bros., thought that they would enter or re-enter into the themed entertainment industry. Now that this part of the tourism and hospitality (and live entertainment) is exploding, Sony, Fox, Paramount, and Warner Bros. need to rethink how to play catchup–and FAST. But, when you have licensed out some of your most valuable properties, how do you make up for it? The short answer is (1) refuse renewal when the license expires or (2) develop original content. Since some licenses run for decades, the former isn’t really an option unless the license is coming up for renewal in the next few years; so, we are left with one logical conclusion: pump out original content that is adaptable to a live experience. This is where research like mine comes into play since I have studied the relationship between cinema and theme parks, and moreover how to successfully translate a movie or TV show into an attraction. It’d be nice if one of these companies would snatch me up. But, I digress.

Film Strip BoardIt is entirely possible that Sony, Fox, Paramount, and Warner Bros. will be forced to generate new ideas for movies, tv shows, and video games. More specifically, original creative media content that can and needs to be able to be translated from the screen into a theme park near you. When developing original content that has the ability to be translated to a live experience, companies need to keep in mind that a high-concept plot with unique settings, characters, and action sequences are necessary for a movie turned attraction. There is a lot more to it than that, but at least this gives you an idea what is required and backed by empirical evidence. Although blockbusters are typically the sourced content for theme park attractions, not every blockbuster is appropriate. Take Titanic for example. It is a movie about the 20th century’s worst and most infamous maritime disaster. So, I don’t think Paramount or Fox will add “Titanic: Ride it Out” to its parks. The ability to cross-promote intellectual property is of great importance for the strategic exhibition and integration of movies, tv shows, or video games. One of the reasons why the Disney parks are so successful is because the Disney movies can be (1) seen in the cinema (2) character meet and greets in the parks (3) the platform for a video game (3) used in theming on the cruise line (4) A-list artists can record covers of the songs from musicals (and broadway musicals can be produced) and (5) the platform for attractions in the parks. Sony, Fox, Paramount, and Warner Bros. need to concentrate on producing movies and TV shows (and by extension video games) that can be used in strategic and creative cross-promotion.

X-Men TASReturning to the present state of IP in the parks. Fortunately, some of those companies still–at least to the best of my knowledge–retain the theme park licensing for a few of the properties that were mentioned earlier; but for the most part, the most well-known movies, video games, and TV shows are already licensed by other companies. Viacom/Paramount operates the Nick Hotel near Disney in Orlando, so it still retains some licensing to its Nick IPs. However, since other parks use some of the Nick characters, there is probably some red tape to go through in order to fully use them in the Paramount park in the United Kingdom near London that is under development. Just like Disney wants to get their hands on Universal’s Marvel properties, Fox really needs to work on getting the X-Men back. On that note: since The Avengers is Disney’s heaviest of hitters and the same for Fox and the X-Men, perhaps eventually we will see that Disney has access to The Avengers and Fox the X-Men. Disney doesn’t really need The Avengers as much as Fox needs the X-Men. The X-Men is arguably Fox’s most successful film franchise in the last couple of decades and it is still going strong. Another Fox property that is licensed by Disney is James Cameron’s Avatar. As for Sony, they have not licensed out as many of their properties to themed entertainment companies, with the obvious exceptions of Terminator and Men in Black. Another area to explore is the reason why non Disney and Universal parks are mostly being built overseas. But that is the topic for another article; however, it is directly linked to IP and copyright.

maps_game_of_thrones_a_song_of_1024x1024_wallpaperfo.comCurrent IPs that would make for great attractions in a U.S. Sony, Warner Bros., Paramount, or Fox theme park would be Game of Thrones, American Horror Story, X-Files, James Bond, Lord of the Rings (but that is a whole other discussion in and of itself), Hotel Transylvania, Spyro the Dragon, Maze Runner, Hunger Games (need to be licensed from Lionsgate), Ice Age, or Mission Impossible. Content is king. More innovative and original content from the big studios who also have theme park investments means that there will be more movies to see each year!! It will also open the door for new ideas from comics, literature, history, and legend. Instead of reboots and remakes, you will enjoy new ideas and narratives. So, the long and short of it is that media conglomerates with movie studio and theme park investments are at a crossroads. They can either not go full-force into themed entertainment and play around with the current IP in their respective libraries or can rise up to the challenge to develop original movies and tv shows that can also find their ways into theme parks in the U.S. and around the world.