Just another cliche political conspiracy action thriller, but definitely a fun ride! Movies like this one often receive flack for not having a cinematic narrative to accompany the larger than life display on screen. However, I like to look at movies such as London Has Fallen or last year’s Olympus Has Fallen as a way to experience great shallow spectacle and some laughs for a couple of hours. One of the chief reasons that this film is fun and exciting to watch is the cast. Gerard Butler, Aaron Eckhart, accompanied by the phenomenal Angela Bassett, and Morgan Freeman will have your attention throughout the story. It is very important for an otherwise cliche action political thriller to contain excellent actors who can add that touch of quality that films in this sub-genre of action need. A side effect of this film could be heightened awareness to the unrest in the middle east and terrorism when you least expect it. There really isn’t much to dissect or analyze in this movie, so it is one of those that you take for what it is. An action-packed couple of hours that is thrilling with some laughs here and there.
The Prime Minister of the United Kingdom is dead, and his funeral becomes the most highly secured event on earth. Politicians and leaders from all over the world gather to mourn the loss of a beloved leader. Along with the other world leaders, the U.S. President is also in attendance. When tragedy strikes at St. Paul’s Cathedral, many are left dead and injured. Just when the UK and the rest of the world thinks it can rely on its own military and palace guards, the terrorists have infiltrated the very inner workings of England’s security, military, and public safety. No one can be trusted. Armed with his “bourbon and bad choices,” secret service agent Mike Banning (Gerard Butler) protects President Asher (Eckhart) and Secret Service Director Lynn Jacobs (Bassett) and tried to get them to safety when all hell breaks loose. Vice President Trumbull (Freeman) must helplessly watch the terror unfold. Just when things couldn’t get any worse, Asher winds up in the hands of the terrorists and Banning must rescue him before he is publicly executed online.
What a weekend for movies. You have your choices of this one, Zootopia, Whiskey Tango Foxtrot (which I am seeing tonight), and more. Really looking forward to Tina Fey’s movie tonight.
Understanding the synergy or convergence that exists between the cinema and theme parks requires looking to the history of the relationship between the two entertainment giants. Before Disney’s Hollywood Studios (formerly Disney-MGM Studios), Universal Studios Florida, and more than 40 years before Disneyland was opened, the founder of Universal Studios (studio) German immigrant Carl Laemmle, opened his 250-acre-movie-making ranch, just north of Los Angeles, to the public for a mere $0.25 (Murdy, 2002). More than side income for the trailblazing studio, most well-known for its pioneering of the horror film, the original studio tour began on the outdoor backlot in March 1915. Laemmle desired to immerse the “people out there in the dark,” as famously referred to by Norma Desmond in the timeless classic Sunset Boulevard, into the magic behind the screen (Sunset Blvd, 1950).
Interestingly, according to famed psychiatrist Sigmund Freud, horror is often concerned with revealing “other” scenes to the audience (Freud, 1919). And, keeping with this theoretical approach to horror cinema, Laemmle opened this “other” scene to the guests of Universal Studios Hollywood. But more than horror, Laemmle also brought the studio guests face-to-face with western action/drama (Murdy, 2002). From early in the 20th century, the concept of cinema and theme park convergence was born. The happy marriage, however, was not to last very long. Upon the introduction of cinema sound, Laemmle was forced to close the studio “park” to the not-so-quiet guests in order to facilitate appropriate recording sound for the motion pictures (Murdy, 2002). The Universal Studios tour would remain closed to the general public for over 30 years. But, in 1961, the studio would once again open its gates to a new generation of movie lovers (Murdy, 2002). Between 1961 and 1964, Universal outsourced the famed tram tour to the Gray Line bus company. Following a feasibility study, conducted by researcher Buzz Price, the same man who helped determine the locations for Disneyland and Walt Disney World, Universal decided to start its own tram tour of its facilities, and Universal Studios Hollywood opened in July 1964 (Murdy, 2002).
Following the ending of the Studio System, the now bankrupt motion picture studios had been purchased by various conglomerates looking for new sources of income (Riley, 1998). One of the sources of income that studios began investing into was the concept of movie-based theme parks. With the opening of Walter Elias Disney’s Disneyland in 1955, Universal Studios made the decision to incorporate stand-alone attractions into its newly reopened studio tour (Davis, 1996). Both Disneyland and the future Universal Studios used their intellectual property (IP) as the basis for creating theme park rides, shows, and attractions. Although movie studios as a “park” began with Laemmle, in its current incarnation, the convergence of cinema and theme park began with Disneyland, and later was perfected by Walt Disney World and Universal Studios Florida. Since the movie studios already had dedicated movie-going audiences, it made sense to capitalize on the idea of incorporating the concepts from the movies into attractions that the general public could enjoy and be immersed in (Davis, 1996). This action both acts as advertising for the respective studios and generates income for the movies and park improvements.
In today’s entertainment marketplace, media conglomerates are restructuring themselves to be as large a player in entertainment and media as possible with the ability to integrate various products and services into multiple areas of exhibition (Taubman, 1970). This is easily witnessed in how the Walt Disney Company, Sony, and Comcast companies are setup. Walt Disney Company has significant investments in: motion pictures (i.e. Disney, Buena Vista, Touchstone), theme parks, TV (i.e. ABC, Disney Channel), leisure/tourism, radio, video games, stores, and record labels). Sony has investments in consumer/commercial electronics, computers, video game systems, motion pictures (i.e. Sony, Columbia, Tristar), television (CBS), record label, recording studios, radio, and stores. And, much in the same way, Comcast has investments in motion pictures (i.e. Universal Pictures, DreamWorks-SKG), theme parks, resorts, television (i.e. NBC, Golf, SyFy), video games, radio, record labels, and recording studios.
Whereas the fall of the original studio system set the precedent for media companies not to own or operate all the elements of media creation from conception to employment to production to the distribution, also known as vertical integration, companies are now embracing the idea of horizontal integration. Horizontal integration allows a media company to push or market its products or services through various media channels. And, this is a perfect example of why media conglomerates own and operate theme parks. This is a common practice by Disney and Universal in their respective parks and resorts. Disney can release a movie, base an attraction off that movie, use that movie as the basis for a video game, and even include costume characters in the parks and on the cruise ships. In the same vein, Universal can take one of its movie properties and integrate the characters and story into a theme park experience, use the concept for a video game, and maybe even develop a TV series as a spinoff of the movie. This type of integration allows the companies to effectively customize glorified marketing campaigns for their brand. Having a given branding on various commercial outlets allows a company to maximize its exposure to general audiences/customers (Taubman, 1970). As companies acquire more intellectual properties, media outlets, and commercial infrastructure, they are able to actively change entertainment offerings over the years; and this is definitely the case with the theme parks owned by media conglomerates that also have movie studio interests.
Do you love learning about the magic of movies and theme parks? So do I! Living in Tampa, I am surrounded by some of the world’s top destination white sand beaches and exciting theme parks just up the road. As a passholder to Disney World, Universal Studios, Busch Gardens, and SeaWorld, I frequent the parks nearly as often as I go the cinema. Having spent a great deal of time working in independent film, working for three years at Disney World, and now as a cinema and theme park critic, I have a great deal of passion for both storytelling mediums. And the amazing thing is that there is such a fantastic and symbiotic relationship between the two. Hence why I spent my Master’s program at the University of South Florida studying the place at which both converge. Specifically, I researched the elements of narrative, spectacle, pleasure, character, setting and more in terms of how they correspond with one another. Whether that is taking a movie and developing it into an attraction or taking an attraction (or entire section of a park) and developing it into a movie. Both are powerful means of conveying a story or message. I delve into what it takes for a movie to be a successful attraction or vice versa.
Although there have been peer-reviewed articles and books written on cinema, there definitely lacked empirical research on the theme park side. Furthermore, most peer-reviewed articles and books are so incredibly boring and pretentious to read. My goal was to break down both and write about them in such a way that it is fun to read about. Movies and theme parks are FUN! So, reading about the relationship between the two should be equally fun and interesting. Starting with the history of how cinema influenced the modern theme park design and finishing with some of what to expect in the future, this book has it all! Although I would prefer that you buy my book (on Amazon), I have selected excerpts from it that I will publish over the next few weeks as I work on my next theme park piece. I hope you enjoy!
In today’s world of entertainment, where some media conglomerates own both film studios and theme parks, successful films sometimes bridge these two media to create the basis for new theme park attractions. The following research study seeks to define the elements that a film needs in order to be successfully translated to a live themed entertainment experience, thus eliciting the desired emotional response from the guests; and also the necessary elements that a theme park attraction needs in order to convey both spectacle and narrative regarding the film upon which it is based. Although there are tools currently available to studio executives and creative staff at entertainment companies, this study will serve as a model using the ideas, theories, supporting evidences, and streamlining them into one study—a consolidation of tools, if you will.
As media companies grow, and both cinema and theme parks adapt to changing needs and desires of movie patrons and park guests, the leadership at these companies needs to have the appropriate information at their fingertips to create effective and memorable stories for the screen and park. This study highlights what the potential park guests or movie patrons are looking for in terms of what drives them to spend money on themed entertainment or the cinema. Condensing this complex set of desires into a simplified answer: in terms of cinema-based attractions, the audience is searching for attractions and rides that immerse themselves into a participatory environment in which they make a difference in the story and encounter the unique characters, settings, and plots from the movie.—they want to be viscerally engaged and transported into a world of fantasy or adventure.
Ever since the late 19th and early 20th centuries, audiences from around the world have been drawn to the temple of the height of the visual and performing arts, the cinema. In many ways, the early days regarded the cinema as an attraction, an amusement. In fact, many of the first silent films were shown in carnivals. Nickelodeons dotted the landscape in drug stores and clubs. Elaborate and ornate movie palaces housed some of the first big screens, and orchestras played along with the narrative (Gunning, 1986). Over the last century, cinema has gone from existing in sideshows to being a dominant mass communication source that has evolved into the very rollercoaster to which many critics and lay people compare it; and, not only metaphorically.
From starting in carnivals to now being the inspiration for the most visited theme parks in the world, cinema has gone full circle and is now instrumental in an unparalleled synergy with themed entertainment. Over the decades, there has been a strong convergence between cinema and theme parks. Studio executives, filmmakers, and theme park designers are working together in ways that serve to support both the movies and the parks that have rides based on the movies. More than ever, filmmakers and attraction designers need to know what the cinema patron and park guest both want in order to create a synergistic and dynamic entertainment experience based on a single narrative.
Two of the greatest forces in media and entertainment are the cinema and theme parks; and for the latter part of the 20th Century and continuing strong into the 21st, the convergence between the cinema and theme park is becoming clear. Additionally, within the last several years, theme park attractions have inspired movies (e.g. Disney’s Pirates of the Caribbean and The Haunted Mansion). The relationship between the movies and theme parks is a strong one, but why is that so? Can one exist without the other? Or, is it a co-dependent relationship that benefits both entities? Perhaps it is all of the above. But, not every successful movie makes an equally successful theme park attraction. Often times, it is the Horror and Action genres that are used as the inspiration for successful attractions (e.g. ET-The Extra-Terrestrial, Jurassic Park, The Bates House and Motel, and Hitchcock: The Art of Making Movies).
As technology advances, the cinema and theme parks have adapted and evolved over the years to include the technology to both impress audiences and save money. Still building off the success of the cinema, theme parks have evolved their rides and attractions to go from the magic behind the movies to immersing the audience or guests into the movie itself. Likewise, studios and production companies are producing movies that act as attractions themselves. But, central to this study are the questions: why is it essential for the cinema to continue this synergy with the theme park industry, and what does it take for a movie to be a successful theme park attraction?
The Gospel–detective movie style! For more than 100 years, stories of Jesus have been the topic of movies. Many early works of cinema featured not only Jesus, but Moses, Sampson, David, etc, but this film is quite different in that it carries a much lighter tone than most faith-based productions. Sticking to the basics of what is known from the Bible and other Jewish and Roman historical accounts of the event, Risen lacks the pious and pretentious nature many of the films in this same sub-genre contain. Not quite cinematic per se or traditionally action-packed, the film has relatively slow pacing but keeps it interesting by supplying well-developed characters and simply the thrill of the original man-hunt. Although the message of the Gospel is clearly stated and shown in the movie, it does not come off as proselytizing. In many ways, the central character is an everyman because it is fairly easy to place yourself in his shoes–or sandals in this case–and imagine what it must have been like to have been in charge of guarding Christ’s tomb and then having to answer for the disappearance. One thing puzzles me; and that is Columbia Pictures’ timing of this release. Honestly, it makes more sense to have released it the weekend prior to Easter. Anyway, I digress.
Risen is about the most famous and controversial man-hunt in the history of the world–and no, I’m talking Jimmy Hoffa–but for the Jesus of Nazareth. You may have heard the Gospel before, but not like this. Follow Roman tribune Clavius (Joseph Fiennes) as he is personally commissioned by Pontius Pilate (Peter Firth) to supervise the burial and subsequent Roman guard of the famed tomb. Assisted by Lucius (Tom Felton), Clavius closely manages the burial of Jesus’ body and instructs the guards to keep watch to make sure the body is not stolen so Jesus’ disciples can claim resurrection. As we know from history, the tomb is discovered to have been blown open and thus begins Rome’s search for the body of Jesus in order to snuff out any uprising or violent radical upheaval. Clovis’ search for the body of the proclaimed messiah will force him to question his own beliefs as he encounters appearances and fervent faith that we cannot reconcile against the world he knows.
A history and mystery in one! From either objective or subjective points of view, this is my pick for the best “Jesus” film ever. And yes, I am including the box office smash Passion of the Christ in that assessment. But what makes this particular movie more receptive and less controversial and other faith-based films in the past? Answer: lack of pretense. Whether talking God’s Not Dead or Passion of the Christ, both films do not attempt to appeal to a broad audience. They play on the court with the rest of the faith-based movies both good and bad. Risen plays to the audience differently because it concentrates on developing the realistic historic characters by pairing what is known by way of Biblical or Jewish/Roman historic texts with logical conclusions or using context clues to fill in the gaps. The writers did an excellent job in developing the character of Clavius as someone with whom many in the audience could identify because whether believers int he resurrection or not, we have all questioned our various and respective beliefs at one point or another and often look for answers very much in the same way a detective solves a mystery.
Unlike other films where the focus is either directly or indirectly on Jesus, the focus of this film is primarily on the delicate political landscape between the Jews and Romans and of course our protagonist Clavius. However, this film uses the indirect approach to discover why Jesus’ was so special to his followers (and it still to this day). This indirect approach is far more effective for speeding the Gospel message than typical “Christian” films. Although this film is clearly about the mystery surrounding the resurrection of Jesus in the background, the foreground is a personal journey thus making it more of a historic film than a “Christian” one, so to speak. Therefore, most anyone who enjoys Roman or Jewish history will find something of interest in this film. The relationship between the Romans and Jewish leadership is handled very well. It shows the game the Romans had to play with the Jews in order to keep peace in Jerusalem–especially because Caesar is arriving soon and Pilate needs to show him that he has the Jews under control.
The person of Jesus is also handled better than any other film I have seen. He comes off as an average Joe–that is, an average Joe who can heal lepers. But, he connects well with the audience and is very much down to earth in his appearance and mannerisms. Sometimes it’s hard to understand why his disciples then and followers to this day would choose to follow such a man, but this film makes it clear why. He embodies love. On a lighter note, I’ve always found it funny that in most historic/Biblical films, such as this one, most of the characters speak with a British or transatlantic accent. Pretty sure that was not the case back then. But, at the same time, it does not hinder the story in any way. Although the film is a little slow and the pacing isn’t always executed well, over all, it keeps in line with the traditional three-act plot structure and sufficiently supplies the audience with the proper turning points. Risen also handles character development very well. I really appreciate the development of not only Clavius but also Pilate and Lucius as well. To an extent, we also see some development in some of Jesus’ disciples as well. At the end of the movie, the characters in the story felt like real people, and that is a remarkable achievement in this movie.
Ordinarily, we don’t see movies like this until Easter time. Even though we are a month out from it, I feel that if you enjoy Biblical or simply historic movies that are down-to-earth, written, acted, and developed well that you will enjoy this movie. Traditionally, I am not a fan of most faith-base movies because they are cheesy, pious, over the top, or just executed poorly; however, I very much enjoyed this film and hope you do too.
Every once in a while, I make observations of trends in entertainment and media that I like to explore in hopes of encouraging further discussion; this is one of those topics: The portrayal of white heterosexual men in media has definitely changed since the days of Father Knows Best, Silver Spoons, Andy Griffith, and Leave it to Beaver. Just so we are clear,I am neither condemning nor condoning this changing portrayal in television and advertising. I am merely highlighting an element of the media based on both empirical and anecdotal evidences that, if for no other reason, is simply interesting to think about. Media should aim to be fair to all races, ethnicities, sexual orientations, religious beliefs, and genders in terms of their respective narrative portrayals. Of course, there is nothing wrong with stereotyping for comedic or dramatic effect; but, it should not become the norm or the status quo. But I digress; you could call the white heterosexual male in media the vanishing man because of how he has been treated over the years, especially in the last 20. The title I selected for this article is a play on of one of Hitchcock’s earliest film titles The Lady Vanishes.
Lucille Ball in some of her most famous roles in the series.
During the early days of entertainment media (both radio and television, and to some extent movies), the traditional male stereotype was one of strength, intelligence, rationale, and leadership; whereas the stereotype of women was unfairly characterized as ditzy, homebodies, less intelligent, overly emotional and mainly concerned with house chores and child rearing. Note: Lucille Ball’s character in I Love Lucy definitely doesn’t fit the aforementioned stereotype–and thankfully so–she did so much for the portrayal of women in media and gave us one of the most iconic characters that became such a part of Americana. Perhaps that’s why the show is still relevant today. On a side note, I watch it every morning at Planet Fitness while I use the elliptical. Anyway, over time, the stereotypes of men and women (and for the most part, unless otherwise stated, this article is referring to white heterosexual men and women) have shifted greatly. In recent decades, the past traditional female stereotypes have been rightly criticized for being unfair to women.
Cast of “Married with Children”
But, in an effort to be more fair to women, have men been dealt an unfair blow? In the past 10-20 years–mostly concentrated in, but not limited to, sitcoms–men are now almost regularly portrayed as unintelligent, irrational, disconnected, bumbling, and child-like; however, women are now shown as the grownups, leaders, intelligent, rational, and practical. This new type of man is seen in shows like The Simpsons, Married with Children, Home Improvement, and most any Disney Channel or Nickelodeon show. When men are now shown in traditional roles, they are often portrayed as buffoons, clueless, and in need of guidance, often times by a woman or their kids. On the other hand, female characters in the media, like Progressive’s Flo, have evolved over time to be highly intelligent and superior to any male in the commercial. [Please note that I absolutely adore Flo, and find her commercials to be as entertaining as a typical television show.]
Throughout the media, we are seeing a greater diversity of players and representations of various groups such as gay men, in popular entertainment media; we are also seeing different roles for straight men. Mixed race couples can be seen, single parents are no longer regularly shown to be helpless, and non-traditional and extended family units can be found regularly. But in this effort to do good, the scales may have tipped in the opposite direction too much. Among other attributes mentioned earlier, the role of the father in the home is often devalued if existent at all; and men/partners/husbands are often seen as ineffectual and incompetant. A recent example of this can be seen in the Gogurt commercials where the father is preparing his kid’s lunch and the wife “busts his balls,” so to speak, for not packing a well-balenced lunch, which, for purposes of the commercial, means a Gugurt. Another example is the Allstate commercial where the couple is sitting in a cafe and the female driver receives the safe driving bonus check where as her husband or boyfriend does not. That is a common theme in many Allstate commercials. Interestingly enough, this vanishing man dilemma appears to be mostly limited to white men, while black men are usually portrayed as strong, masculine, and leaders in the house. However, in movies, black men are still more often portrayed as the villain and the white guy as the hero–a discussion for another time.
The cast of “Will and Grace.” From left: Will, Jack, Karen, Grace
Switching gears for a moment, the portrayal of gay males (mostly white) in the media has also changed over the last decade. Traditionally when portrayed, if portrayed at all, they were portrayed as silly, goofy, socially awkward, and the side-kick. But a lot has happened since the days of Will and Grace, which is arguably the launchpad of positive portrayal of a principle gay cast in a popular show. Generally speaking, gay [mostly white] males are now shown in a very positive light with characteristics from the silly to the serious in ads, television, and movies. A good example of this would be ABC’s Modern Family or the cancelled NBC show The New Normal,Smash, Project Runway, and Glee are also examples of recent shows that feature prominent gay characters in a very positive/normal light, as opposed to the exaggerated characters of gay males in past shows.
Critically examining the media, it becomes clear that white heterosexual men are being systematically stereotyped as week, stupid, immature; and, it appears as though they are the only demographic group being portrayed that way on a regular basis. The desire not to offend gay men and heterosexual women has caused heterosexual men to be on the short end of the stick. In an effort to balance the scale of the representation of white men versus all other demographic groups/minorities, the media has tipped the scale in favor of the minority groups and not thought of how the portrayal is affecting men over the long run. In real life, there are gay, straight, black, white men of all personality types from the serious and responsible to the silly and ill-driven. So when we see only one side of that picture, the media just isn’t portraying a realistic portrait of men as they are today. In both television and movies, it appears as though women are being appealed to by making fun of men and showing them as ineffectual lovers and incompetent. This is increasingly witnessed in sitcoms because dramas have to be more serious and realistic, and not as regularly portrayed in works of cinema.
Not only in narrative television do you find this depiction of men, but you can increasingly find it in advertising as well. Advertisers have always known they need to write the commercials for the one in the family (or household) who does the shopping. Since a growing number of women are the keepers of the purse strings, it makes since for advertisers to gear advertisements toward women because it increases the probability that the product will be purchased. In the past, advertisements showed women how they could please their men by purchasing the right products and services. But now, we see advertising appealing to women by making fun of men. And, this is often combined with the topics that often come up during a girls night out. So, you will often see commercials highlight the incompetent father. In recent studies, research shows that 2/3 of younger men (teens, 20s, and 30s) enjoy shopping. Furthermore, with the numbers of married or partnered couples dwindling and young professionals staying single much longer than in the last generation, it will become necessary for advertisers of household items to appeal to both men and women. And if they are to sell to men, advertisers will need to ease up on how men have been portrayed in household item commercials. Again, this is a generalization because obviously there are commercials that are either neutral or appeal to the men of the house.
By making fun of men in order to appeal to women, are producers and advertisers accomplishing their goal? And, does this actually affect women’s attitudes toward produces, services, and entertainment? Perhaps this is a backlash to being looked down upon for such a long time. Many may see it that way. But, it still does not make it right or fair. Whatever the case, societal norms are changing and men and women are finding themselves in new roles. And, the American idea of masculinity is evolving rapidly as there is a wide range of stereotypes of male in the media ranging from the abusive to the grotesque and from the serious to the silly. In these roles, men are portrayed from only being able to solve problems through brut force to the gay male who relies upon sensitivity and creativity to the metrosexual (straight/effeminate) male. And in that realm of confusion, that may explain why we see these more negative representations of heterosexual males.
Striking a balance in the portrayal of genders in the media is a game
Hopefully, highlighting this issue will open the door for communication and discussion in terms of gender roles in todays’ society and how various groups of people are represented in the media. Perhaps, maybe this will help producers and advertisers to show all types of people in a more realistic light and not stereotype one group more negatively than another. Due to children being probably more porous than ever, and shaping their world view of men by how they view males in the media, perhaps this will encourage the creators of content not to paint men in such a negative way because there are plenty of examples of wonderful fathers, husbands, and boyfriends out in the world. Research shows that kids’ perceptions of men on television are not positive. And this is a dangerous slope. Many children see men on television as stupid and inept and women are portrayed as effective and intelligent. However, more recent commercials and shows have made an effort to show men in a more favorable light, and we could be seeing the pendulum swing back to a more neutral position.
One thing is for sure, it is up to the parent(s) to guide children as to what is real and not real. And, that males and females in television may not always exhibit characteristics that are desirable in the real world. It is important to stress that stereotypes do not represent reality, but merely a creative twist or embellishment on reality. At the end of the day, characters are created to sell a show. But, it is important to recognize that men may be being dealt a bad hand by the media, and creators should step back to see that the very thing that happened to women and gay males in the past is effecting the portrayal of heterosexual men today.
Ryan teaches Film Studies and Screenwriting at the University of Tampa. If you like this article, check out the others and FOLLOW this blog! Interested in Ryan making a guest appearance on your podcast or contributing to your website? Send him a DM on Twitter or email him at RLTerry1@gmail.com! If you’re ever in Tampa or Orlando, feel free to catch a movie with him.