Category Archives: Themed Entertainment

Star Trek Warping into Universal Orlando Resort? Engage!

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To boldly go where no one has gone before! Ordinarily, I don’t make it a point to write about rumors. But, being a longtime Star Trek fan (specifically TNG followed by Voyager), I thought that this would be a fun one to discuss. Rumors of a Star Trek attraction or land have been floating around for a while, but more recently gained traction after discussions of a new attraction coming in the relatively near future. According to the Disney and More blog, Universal Orlando is considering licensing the Star Trek IP from Paramount for an attraction or land. Less of a rumor really, Universal Orlando IS considering The Bourne Identity or Star Trek franchise for the old T-2 (Terminator 2: 3D) building [UPDATE: recent news suggests UO is deciding between Jason Bourne and James Bond for the old T2 show bldg]. In terms of franchise strength, Star Trek is a no-brainer given the two choices; however, the direction for theme parks in the 21st century is building entire worlds that immerse the park guest into–not only the respective movie(s)–but into the universe of the IP. Therefore, it would be more advantageous to utilize the T-2 show building for Bourne than Star Trek. Why? Because Bourne exists in the “real world,” it fits in well-enough with the Beverly Hills set; it’s believable in that present location. However, Star Trek brings with it decades of stories that would be better suited to its own land. With the confirmed 4th theme park (confirmed, but no properties associated with it yet) coming in the near future, the Star Trek IP might just find itself a home at the 4th gate. Perhaps the 4th park will have Nintendo, DreamWorks, and now Star Trek. Talk about a powerhouse of IPs.

With the attendance slipping at Universal Parks and Resorts in 2017, after years of encroaching upon Disney numbers and growth, Universal Parks is definitely working diligently to not fall behind. I imagine that the Universal Creative executives and directors are all-hands-on-deck with the opening of Toy Story Land this year and the highly anticipated Star Wars: Galaxy’s Edge in 2019 at both Disneyland and Walt Disney World. As big as Harry Potter is (and it IS), it cannot compete against Star Wars as an equal (in terms of the fanbase, merchandise, etc). But, combine DreamWorks, Nintendo, and Star Trek with the expanding Harry Potter offerings at the parks, and then you likely have what it takes to be a formidable competitor against Disney, Star Wars, Pixar, and Marvel. Not to mention who winds up with 20th Century Fox, given that Comcast (parent company to NBC-Universal) is offering an all cash deal that dwarfs the Disney bid. If Star Trek doesn’t go in Universal Orlando’s 4th theme park, then it’s entirely possible that it might be what is used to eventually replace Marvel Superhero Island at Islands of Adventure.

Without getting into the argument that one is science-fiction (Star Trek) and other other kin to Future-Fantasy (Star Wars), one of the primary differences between the two franchises is Star Trek‘s lack of memorable or reoccurring planets that factor into the plot. By extension, this makes developing a world difficult because it limits the number of places that you can transport your park guests. Star Wars is more focussed on the conventional adventure whereas Star Trek is traditionally more focussed on the human condition. One’s internal and the other external. That does spell difficulty for adapting Star Trek to a theme park setting, and by the same token, works brilliantly for Star Wars. Maybe it doesn’t have any memorable planets, but Star Trek does have a HUGE iconic location that can effectively be translated to an experiential theme park setting: the Enterprise! My personal favorite being none other than the NCC-1701-D under the leadership of the definitive Star Trek captain–Captain Picard! Regardless of which iteration of the Enterprise (or Voyager) may be your favorite, there are plenty of ways to adapt it into multiple attractions. Star Trek also has some incredible villains such as The Borg and Romulans and famous anti-heroes like Q.

Just off the top of my head, here are some great ideas for attractions and offerings in the future Star Trek land: For starters, the famous 10-Forward lounge on the Enterprise D would make for an excellent bar & grill for park guests. The trademark transporter serves as an excellent platform on to conceptualize a ride. Just the bridge of the Enterprise makes the perfect backdrop of a simulator style attraction in the vein of Star Tours at Hollywood Studios (but on steroids). A brilliant platform to build an attraction from is the holodeck. The possibilities of sourcing that location to inspire an attraction are as infinite as the imagination. One-off special events are a no-brainer too. A Star Trek land would make for the perfect location of a Star Trek convention, just as Star Wars Galaxy’s Edge will undoubtedly serve as the location for Star Wars conventions. In terms of resorts, the often references and occasionally visited planet of Risa (from TNG) could be a perfect resort or developing a hotel that immerses the guests into the world of the Enterprise. The guest rooms would be modeled after the ones on the starship and there are plenty of lobby, lounge, and restaurant ideas too.

Only time will tell if these rumors are true. I certainly hope they are! If not, maybe Universal will consider the idea with so many people talking about the rumor. Here’s to the future of possibilities coming to theme parks in the coming years. Engage!

2019: the Year of the Park

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2019 is shaping up to be quite the year for U.S. theme parks in Florida and California. Many major theme parks have made announcements in the last few weeks that are of out-of-this-world Jurassic proportions! Looking to history, it feels as if we are in a “space race” of sorts. Except, instead of the United States and Russia vying to be the first in space or one the moon, major US theme parks are breaking new ground, pushing boundaries, and innovating new experiences to vie for your money. Arguably, the biggest expansion is Galaxy’s Edge at Disney’s Hollywood Studios (DHS) and Disneyland, followed by Lego Movie World and Sesame Street Land at Legoland Florida and SeaWorld Orlando respectively, the new Harry Potter themed rollercoaster at Universal Orlando’s Islands of Adventure, Jurassic World replacing Jurassic Park at Universal Studios Hollywood, and lastly Mickey & Minnie’s Runaway Railway also at DHS. Just one of any of the aforementioned announcements would be big news, but collectively it is quite possibly the most massive collection of openings at any given time in recent years.

The sheer economic impact of these attractions on each of their respective parks will be of epic proportions. Beginning with Universal’s Islands of Adventure (IOA) in 1999, the last decade has seen a colossal convergence of cinema and theme parks like no other! And even more so since the opening of the Wizarding World of Harry Potter (WWoHP) at IOA in 2010. From the original concept of the movie park immersing guests into the magic of filmmaking to creating immersive environments that place the park guest into the world of the movie itself, the movie park has grown by leaps and bounds. As the process to make a film became less magical, the parks compensated by wowing guests with the ability to feel as if they are characters in the film itself. Attendance at theme parks took a dramatic downturn after the housing collapse and financial crash of 2007; and with theme parks being a vacation destination or luxury for many, they had to innovate new ways to attract guests–give them new reasons to return to the parks. By creating new experiences that were unlike any other, the parks knew they could increase their bottom line and share of the marketplace. Universal’s addition of Harry Potter and Disney’s addition of Pandora were major impacts. Moreover, the addition of Galaxy’s Edge (Star Wars land) at Disney’s Hollywood Studios & Disneyland Resort and the eventual Nintendo expansion at Universal Orlando Resort will each likely bring unprecedented numbers of guests into the parks.

News from Disney and Universal on new lands is not exactly groundbreaking–the news anyway–but when SeaWorld and Legoland are tossing their hats in, for a piece of the 2019 action, then you know that a wave of innovation is sweeping through the parks of Florida and California. California is interesting. For the longest time, the majority of the big theme park news came out of Florida but more recently the California Disney and Universal parks have made big expansions and announcements. Most recently, Radiator Springs at Disney’s California Adventure and WWoHP at Universal Hollywood opened to rave reviews and dramatically increased park attendance. Next year is bringing about an unprecedented number of additions to theme parks that will even more greatly increase the revenue and attendance than we’ve seen in the last several years. And it’s not just the parks that are going to feel the impact of all the 2019 openings. The local hotels, resorts, beaches, and secondary attractions (zoos, aquariums, museums, etc) will also feel a huge boost from the new theme park lands and rides.

More people than ever will be flocking to the parks next year. And let’s face it, the majority of those numbers will be boarding the Millennium Falcon and Mickey & Minnie’s very first attraction, but the numbers heading to experience their favorite Lego movies, Harry Potter, or your furriest friends at Sesame Street land will be impressive. Local hotels and resorts need to start planning on the massive influx of theme park guests, some of which may be visiting for the first time in a long time or for the first time ever. Although a tourist may spend most of their time at the parks, beach, etc when coming to Florida, the hotel stay can play an important role in the over all experience of the trip. Often times, it’s the hotel (whether on or off property) that sets the initial tone of the trip. So, I hope that non-Universal/Disney/Lego hotels are keeping up with the news because they are about to see crowds likely never seen in any other year, except for when a new park opens.

So far, we’ve heard big news from most the major theme parks of Florida and California, but Busch Gardens Tampa seems to be the wallflower this time around. It’s entirely possible that we will hear of a new attraction offering at Busch Gardens in 2019 but so far there do not seem to be any indicators for that. Fortunately, Busch Gardens may continue the complimentary beer promotion in order to not get completely left behind in 2019. But who knows, 2018 is only about halfway done, so there is still time for Busch to make a 2019 announcement as well. If so, hopefully it will revolve around the space occupied by the former Gwazi wooden coaster.

Okay so here’s a breakdown of what’s coming to theme parks in 2019, so far.

Walt Disney World

Star Wars Galaxy’s Edge– a new land with a 14 acres expansion, transporting guests to a never-before-seen planet, a remote trading port and one of the last stops before wild space where Star Wars characters and their stories come to life. And yes, you’ll be able to fly the Millennium Falcon!

Mickey & Minnie’s Runaway Railway– After screening an exclusive cartoon in the theatre, Mickey & Minnie’s Runaway Railway will put you inside the wacky and unpredictable world of a Mickey Mouse Cartoon Short where you’re the star and anything can happen.

Universal Studios Florida

Harry Potter rollercoaster– The all-new attraction will take guests on a journey that incorporates the characters, creatures and transportative adventures of the wildly successful book and movie series when it opens in 2019. In its announcement, Universal positioned the ride as one of the most “highly-themed coaster experiences” they’ve ever created — which is major, considering The Wizarding World of Harry Potter is already known for immersive attractions utilizing ride systems and technology in ways rarely seen at other theme parks.

SeaWorld Orlando

Sesame Street Land– “We are excited to transport our guests into the colorful and creative world of Sesame Street through immersive theming, character interactions and interactive play,” said SeaWorld Orlando President Jim Dean in a statement. Sesame StreetLland also brings with it SeaWorld’s firs daily parade!

Legoland Florida

Lego Movie World– Based on “The LEGO Movie” and the upcoming sequel, the new world puts guests in the middle of Bricksburg, the city where Emmet lives in the movie. The area will feature two new rides, character meet-and-greets, and a giant themed playscape.

Universal Studios Hollywood

Jurassic World the Ride– Details of the “Jurassic World Ride” are being kept under wraps. But a press release release describes the plans as “epic,” featuring “never-before-seen dinosaurs, enhanced storytelling, lush scenic design, an entirely new color scheme and unparalleled state-of the art technology.”

Disneyland Resort

Star Wars Galaxy’s Edge– As of now, there are only two new rides in development. There’s the Millennium Falcon ride, where players are ranked on how well they perform their mission (if you bang up the ship, expect trouble at the cantina). There’s also one in the works where guests are inside a Star Destroyer hanger bay during a major battle between the First Order and the Resistance, though there isn’t a lot of information available on that one yet.

Are Theme Parks Pricing Millennials Out of the Ability to Experience the Magic?

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If you’re a Millennial like me, then you may have asked yourself the same question. In fact, I read an article recently on another Theme Park website that explored how changing demographics are changing the theme park business. Fascinating article. However, there was an item of mention that troubled me. When commenting on the observation of the addition of food and wine festivals, expensive up-sell experiences, and line-skipping passes to appeal to adults without kids, it was stated in the form of this development being great for Millennials. And that got me to thinking. Is it, though? Considering the current economic climate and the career status of those who are in their early 20s and to early to mid 30s, are these new trends truly accommodating of this group?

Instead of limiting this topic to the changing population (baby booms versus baby busts), I think it’s more effective to explore this topic of how changing demographics are changing the theme park business with the addition of the income criteria coupled with population. This is an important element to add to the discussion because it’s no surprise that it’s taking much longer to land a full-time position earning a truly livable wage for us than it did for our parents (see images 1-3). In fact, the Pew Research center (image 4) shows that our parents had far more purchasing power when they were rearing us than we do today. Essentially, non high-level mangers or non-executives have exponentially less disposable income correlating to the cost of living than our parents did in the 1980s, 90s, and early 2000s. Furthermore, it’s much harder to get a mortgage than it was 10-20yrs ago, rent rates are way up, and student loans enter repayment. When theme parks keep adding expensive up-sell experiences in order to capture the young single adult or young couple without kids (as we are currently in a baby bust that doesn’t look like it will change with GenZ), I am not entirely sure they are considering the financial burdens and increasing cost of living that 20 and 30-somethings currently face. Our parents COULD afford more vacation than we can today.

Whenever I see a Twitter, Instagram, Facebook, or blog post about a new experience at Disney Parks especially, but also Universal Parks, lesser so at Busch Gardens and SeaWorld (who DO tend to cater to where current finances are for Millennials), I wonder who is actually paying for these experiences? Most of these special tour and dining experiences are in excess of $100/person and often much more. After paying for either day tickets or annual passes, hotel nights (if applicable), plane tickets or fuel for the car, I find it difficult to believe that the typical Millennial is able to afford these experiences. Therefore, if the typical Millennial possesses an inability to afford all the increases and special experiences in the parks, then perhaps this “changing of the theme park business” is actually not a good thing for those of us who are in our 20s and 30s. Seems to me, that the more logical course of action would be to follow the median economic status of the biggest group of park guests.

According to the the article that inspired me to write mine, the largest group of park guests is trending toward late GenX and Millennials (with GenZ not being too far behind) without kids. It makes perfect sense for the parks to add in “adult” activities in order to entice Gen-Xers and Millennials such as food and wine festivals, line-skipping passes, and special events, but the prices of these events is outpacing the income of the group that the theme parks know will soon surpass the number of “families” that are guests at the parks. The disadvantage of a proliferation of high-priced up-sells is alienating the very group of current and potential park guests that is outpacing the more traditional families that have been the main source of income for the parks. More than anything else, in terms of spending money on entertainment, Millennials are looking for a good deal–more than our parents–because we have much higher overhead and less purchasing power than they did when they were out ages taking their kids (us) to the parks. Therefore, it’s important for the current theme park business model to recognize the desire for Millennials to continue to support and enjoy the parks as more traditional families get smaller and Baby Boomers getting older with currently empty or soon-to-be-empty nests.

Although it seems common sense for the parks to adapt their respective business models to accommodate the finances of Millennials, the opposite appears to be coming to pass. Instead of packing better deals for young professionals without kids, the trend seems to be catering to only upper-middle and upper class individuals and families. The antithesis of what should be done in order to capture the next generation planning vacations to the parks. If the trend of continuing to add expensive additions to your park ticket continues, then theme parks will become as exclusive a destination as a European vacation or exotic cruise. “This park wasn’t built to cater only to the super rich, everyone in the world has a right to enjoy…” as Dr. John Hammond countered the lawyer’s desire to charge exorbitant prices during the lunchtime debate scene in Jurassic Park (one of my favorite scenes from the iconic film). Disney and Universal should borrow a line from Hammond and modify the business model to create magic for Millennials–especially Disney Parks, as they are increasingly catering to only the super rich.

So yes, we are experiencing theme parks changing their business models to adjust for fewer families and more singles/couples without children. And Food and Wine festivals are a huge hit! I truly enjoy them. But, in developing offerings that attract adults without kids, the parks are in danger or pricing Millennials out of enjoying the magic. Millennials are looking for those after-hours events, food and wine fests, and line-skipping passes but not at the cost of not being able to go to begin with. Theme parks should reevaluate the pricing structure and take the current economic times facing millennials into question. Millennials represent the majority of folks soon to be going to the parks as young professionals, with the traditional families of 3-5 becoming less common. But, Millennials are burdened by rising rental costs, rising student loan repayment cost, lower salaries than our parents, and rising cost of transportation.

#VowToVanish | Full Review of Vanish Point at Adventure Island

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#VowToVanish at Adventure Island’s newest thrill ride Vanish Point! Opening tomorrow, this is an incredibly exhilarating waterpark attraction that is guaranteed to reach epic levels of suspense as you anticipate the moment the trap door flies open and you plummet to the watery depths of sheer adventure!

Along with many other bloggers and legacy media professionals covering the themed entertainment industry, I was invited to be among the first to experience Vanish Point. Towering more than 70ft in the air, Vanish Point is part of a unique breed of water coasters that combines the concept of a freefall with a traditional tube style slide. My guide Michelle was exceptional! A real testament to the quality of hospitality Adventure Islands extends to their media guests. She made my afternoon incredibly pleasant and was always attentive to my needs as I was there solo.

Along with many other bloggers and legacy media professionals covering the themed entertainment industry, I was invited to be among the first to experience Vanish Point. Towering more than 70ft in the air, Vanish Point is part of a unique breed of water coasters that combines the concept of a freefall with a traditional tube style slide. My guide Michelle was exceptional! A real testament to the quality of hospitality Adventure Islands extends to their media guests. She made my afternoon incredibly pleasant and was always attentive to my needs as I was there solo.

Even before I began the climb to the top of the tower, I passed a screen on the ride sign that shows footage from inside the launch capsule. While many in the media community seemed to simply pass it by, that element of the queue design caught my attention. It’s no secret that we are a highly mediated society (meaning interacting with and passively watching some form of media), so this was a brilliant way to integrate social media into the attraction. Whereas this feature may not be traditional social media, it embodies the idea of the vicarious experience that inspires or dares you to also take part in the thrill of Vanish Point in order to socialize with fellow enthusiasts or guests such as yourself. The idea of bonding through a screen works fabulously with this attraction. And for those who are traveling with someone who is unable to experience the attraction, your friend or family member can watch your face as you prepare for the drop!

Once you’ve climbed to the top of the tower, you are ushered over to one of two capsules. The ride attendant places you inside the tube and closes the door. To quote a favorite attraction of mine “there’s no turning back now.” Though it’s only a few seconds, time seems to stand still as you await the inevitable drop. I’m reminded of that great scene from Emperor’s New Groove in which Yzma commands Kronk to “pull the lever, Kronk…” then the trap door opens and Yzma plummets to the river below whilst exclaiming “…wrong lever!” Just before the trap door opens, there is a countdown 3…2…1…but there is a moment between the one and when it opens. It was probably less than a second but felt so much longer. Then WOOSH! You race down the water slide, turning, twisting, falling until you finally hit the bottom of the slide. What an adrenaline rush! I’ve never experienced a water a water attraction quite like this one. It was immensely exciting, and I know you will enjoy it WHEN you visit Adventure Island beginning tomorrow, March 9th.

After the experience on Vanish Point, I was walked around the park by my wonderful guide, and given a brief tour of the parks various offerings. I also found out that the food and beverage menu is supposedly changing to include some exclusive treats to Adventure Island. No information on WHAT to expect, but the idea is tasty enough! Looking forward to what Adventure Islands includes in their seasonal food. There is truly something for everyone at Adventure Islands. Whether you prefer it mild or wild, you are sure to find adventure waiting for you in the island oasis.

#CorksAndCoasters: Full Review of Busch Gardens Tampa Food and Wine Festival

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Delightful, delectable, delicious! It’s back, folks! And bigger, better than ever! Though only in its third year, Busch Gardens Tampa’s annual Food and Wine Festival demonstrates measurable growth in excellence in food, wine, brews, and entertainment. The number of kiosks and food and drink selection has increased, and the variety is outstanding. With a wide variety of sweet and savory foods as well as wine and beers from dry to sweet, you are sure to find multiple somethings to satisfy even the most discerning of pallets.

I highly recommend purchasing the punchable lanyard because it will speed up your time at the register and increase the enjoyment level of your experience. There is a sampler lanyard for every budget. Annual Passholders get the 15-item lanyard for the same price as the 12, and that’s what yours truly did. Every item I had last night was delicious! Used 8 of my punches so I can go back another weekend and sample some more. That’s right! If you do not use all your sample punches in one visit, you can bring your lanyard back another time. Pace yourself. There is so much to eat and drink that you’ll not want to overdo it in order to truly allow the unique flavor of every dish and delicacy to dance upon your taste buds.

Strolling along the main festival road in Gwazi Field, you’ll catch enticing aromas from the numerous kiosks aligning the meandering pathway past topiaries and vendors. If you have a question about anything at Food and Wine, incredibly helpful team members are always close by, and are eagerly awaiting to help direct you or offer suggestions to create a memorable experience that will earn your returned business. The printed festival guide makes locating what you want to eat and drink easy! In addition to food and drink listings, there is other helpful entertainment and park information as well. This is my third year at the festival, and I still pick up the guide because I want to make sure that I don’t miss a single opportunity for enjoyment. Since the concert last night was for a group that I am unfamiliar with and was mostly in Spanish (great for Spanish-speaking guests!), I did not take the time to chillax with the live music; however, I headed over to my favorite show at Busch Gardens and favorite theme park show period: Turn It Up: the Hottest Show on Ice.

So, what Food and Wine items did I select last night? I’m happy to share those with you! The first item on my list, which was recommended to me by a helpful team member, was the wine filled chocolate truffles! You heard me right. Two of life’s greatest enjoyments all rolled up into one amazing treat. If you love chocolate and wine like I do, you will not want to pass this item up. Following the chocolate truffles with wine, I went for the beef brisket on a spiced corn waffle with Amerbock BBQ sauce and paired that with Trapiche Oak Cask Malbec. Couldn’t ask for a better pairing of food and wine. I suppose I could’ve had the chocolate truffled filled with wine for dessert, but I just had to get those as soon as I found out about them.

Returning again this year is the wildly popular bison bacon sliders on a toasted brioche bun! Typically served with sriracha ketchup and a pickle, I don’t care for sriracha nor pickles, so the chefs in the food cabin were happy to modify my slider. I paired the slider with an Alexander Valley Merlot. After I finished my delicious bison slider, I headed over to the Moroccan Palace for Turn It Up! After the show, I made my way back over to the festival grounds to tickle my taste buds some more. For my final meal at the festival (for this visit anyway), I selected the Grilled Cheesecake Sandwich with raspberry drizzle and Short Rib and Brie grilled cheese on house-made brioche. Paired this savory and sweet offering with the William Hill Estate pinot noir. Scrumptious! Every item I selected during my first visit to the festival was a sheer pleasure!

I am looking forward to my next visit–I have 7 more punches on my sampler lanyard, after all. But will likely make a few more visits during the nearly two-month run of #CorksAndCoasters. If you are looking for some tips to enhance your experience, the festival is generally less crowded on Sunday than Saturday; however, the concerts can affect this. With the park hours extended until 9pm during the festival, you will have plenty of time for Busch Gardens’ famous coasters.