10-Forward, Captain Picard, CBS, Desilu, Enterprise, Florida, holodeck, IP, Paramount, rumor, Science-fiction, Star Trek, Star Trek TNG, Theme Park, Theme Parks, Thrillz, Universal Orlando, Universal Studios, Voyager
To boldly go where no one has gone before! Ordinarily, I don’t make it a point to write about rumors. But, being a longtime Star Trek fan (specifically TNG followed by Voyager), I thought that this would be a fun one to discuss. Rumors of a Star Trek attraction or land have been floating around for a while, but more recently gained traction after discussions of a new attraction coming in the relatively near future. According to the Disney and More blog, Universal Orlando is considering licensing the Star Trek IP from Paramount for an attraction or land. Less of a rumor really, Universal Orlando IS considering The Bourne Identity or Star Trek franchise for the old T-2 (Terminator 2: 3D) building [UPDATE: recent news suggests UO is deciding between Jason Bourne and James Bond for the old T2 show bldg]. In terms of franchise strength, Star Trek is a no-brainer given the two choices; however, the direction for theme parks in the 21st century is building entire worlds that immerse the park guest into–not only the respective movie(s)–but into the universe of the IP. Therefore, it would be more advantageous to utilize the T-2 show building for Bourne than Star Trek. Why? Because Bourne exists in the “real world,” it fits in well-enough with the Beverly Hills set; it’s believable in that present location. However, Star Trek brings with it decades of stories that would be better suited to its own land. With the confirmed 4th theme park (confirmed, but no properties associated with it yet) coming in the near future, the Star Trek IP might just find itself a home at the 4th gate. Perhaps the 4th park will have Nintendo, DreamWorks, and now Star Trek. Talk about a powerhouse of IPs.
With the attendance slipping at Universal Parks and Resorts in 2017, after years of encroaching upon Disney numbers and growth, Universal Parks is definitely working diligently to not fall behind. I imagine that the Universal Creative executives and directors are all-hands-on-deck with the opening of Toy Story Land this year and the highly anticipated Star Wars: Galaxy’s Edge in 2019 at both Disneyland and Walt Disney World. As big as Harry Potter is (and it IS), it cannot compete against Star Wars as an equal (in terms of the fanbase, merchandise, etc). But, combine DreamWorks, Nintendo, and Star Trek with the expanding Harry Potter offerings at the parks, and then you likely have what it takes to be a formidable competitor against Disney, Star Wars, Pixar, and Marvel. Not to mention who winds up with 20th Century Fox, given that Comcast (parent company to NBC-Universal) is offering an all cash deal that dwarfs the Disney bid. If Star Trek doesn’t go in Universal Orlando’s 4th theme park, then it’s entirely possible that it might be what is used to eventually replace Marvel Superhero Island at Islands of Adventure.
Without getting into the argument that one is science-fiction (Star Trek) and other other kin to Future-Fantasy (Star Wars), one of the primary differences between the two franchises is Star Trek‘s lack of memorable or reoccurring planets that factor into the plot. By extension, this makes developing a world difficult because it limits the number of places that you can transport your park guests. Star Wars is more focussed on the conventional adventure whereas Star Trek is traditionally more focussed on the human condition. One’s internal and the other external. That does spell difficulty for adapting Star Trek to a theme park setting, and by the same token, works brilliantly for Star Wars. Maybe it doesn’t have any memorable planets, but Star Trek does have a HUGE iconic location that can effectively be translated to an experiential theme park setting: the Enterprise! My personal favorite being none other than the NCC-1701-D under the leadership of the definitive Star Trek captain–Captain Picard! Regardless of which iteration of the Enterprise (or Voyager) may be your favorite, there are plenty of ways to adapt it into multiple attractions. Star Trek also has some incredible villains such as The Borg and Romulans and famous anti-heroes like Q.
Just off the top of my head, here are some great ideas for attractions and offerings in the future Star Trek land: For starters, the famous 10-Forward lounge on the Enterprise D would make for an excellent bar & grill for park guests. The trademark transporter serves as an excellent platform on to conceptualize a ride. Just the bridge of the Enterprise makes the perfect backdrop of a simulator style attraction in the vein of Star Tours at Hollywood Studios (but on steroids). A brilliant platform to build an attraction from is the holodeck. The possibilities of sourcing that location to inspire an attraction are as infinite as the imagination. One-off special events are a no-brainer too. A Star Trek land would make for the perfect location of a Star Trek convention, just as Star Wars Galaxy’s Edge will undoubtedly serve as the location for Star Wars conventions. In terms of resorts, the often references and occasionally visited planet of Risa (from TNG) could be a perfect resort or developing a hotel that immerses the guests into the world of the Enterprise. The guest rooms would be modeled after the ones on the starship and there are plenty of lobby, lounge, and restaurant ideas too.
Only time will tell if these rumors are true. I certainly hope they are! If not, maybe Universal will consider the idea with so many people talking about the rumor. Here’s to the future of possibilities coming to theme parks in the coming years. Engage!