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cinecittaworld1The overall theme of movie-based theme parks has gone from exposure and education to simulation and immersion—much more experiential. Instead of seeing how Harry Pottermovies are made, guests at Universal Studios (FL and CA) and other studio-parks want to feel like they are Harry and his friends. And, this is not something that could be achieved by the former models of the original concepts for Universal Studios Parks or Disney’s Hollywood Studios. So, the parks have to change in order to remain relevant and viable tourist destinations. Concurrently, movie and television studios are going through their own evolutionary process. In many ways, a careful examination of modern cinema compared to its predecessors reveals that storytelling has been removed from its pedestal to play second fiddle to salesmanship.

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