Tag Archives: R.L. Terry

“On Cinema and Theme Parks” (part 10)

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The overall theme of movie-based theme parks has gone from exposure and education to simulation and immersion—much more experiential. Instead of seeing how Harry Potter movies are made, guests at the Studio-Parks want to feel like they are Harry and his friends. And, this is not something that could be achieved by the former models of original Universal Studios Parks or Disney’s Hollywood Studios. So, the parks have to change in order to remain relevant and viable tourist destinations. Concurrently, movie and television studios are going through their own evolutionary process. In many ways, a careful examination of modern cinema compared to its predecessors reveals that storytelling has been removed from its pedestal to play second fiddle to salesmanship.

As explored earlier, spectacle and visceral thrills are the principal drive for the modern (1990s-present) cinema-based theme park attractions, and, for some, they confirm the worst tendencies identified within the Hollywood blockbuster: the epitome of apparently vacuous rollercoaster experiences. According to King (2000), “the label ‘thrill ride’ is a term often used approvingly in Hollywood publicity and by some film reviewers in the press, presumably because a trill ride is precisely what many viewers want from modern cinema” (2000, P27). The late 1980s and the 1990s saw the arrival of theme park attractions that claim to allow the park guest to ride the movies; movies became theme park attractions. But now, theme park attractions are inspiring films. Beyond being the inspiration for films, the idea of being able to market a horror, action, or epic film or film franchise or the ability to create themed attractions from the narrative is at the forefront of studio executives’ minds, as cross-promotion is an important financial strategy (King, 2000).

CinecittaParkMapCreating attractions from cinema is not unique to the United States. The former Italian cinema powerhouse, from the early to mid twentieth century, Cinecittá Studios, known as the “Hollywood on the Tiber” is following suit with its American counterparts and converting the production lot(s) into a movie-based theme park. Located outside Rome, Cinecittá Studios, Italian for “Cinema City,” opened its gates this year (2014) to the public to experience the magic of movies on this side of the screen (Associated Press, 2014). According to Emmanuel Gout, president of Cinecitta, “Here, the idea is that people will also enter not only sets, but the confusion of a place where we are shooting movie. Everything will be illusion…the visitor will become a protagonist of the day, becoming a star, becoming involved in some fake movie” (Associated Press, 2014).

CinecittaStreetsThe model of this theme park appears to be more reminiscent of how the classic American movie-based theme parks were setup; however, there is one big difference. At the new Cinecitta Studios (theme park), park guests will actually don costumes and take hold of props to act in scenes from movies. So, in many ways, this park differs from its American counterparts because it is not defaulting to digital simulations and special visual effects; instead, it’s using practical technologies to create the illusion that the guest is actually on the set in the movie as a character in a given scene. Still, three-time Academy Award® winning production designer Dante Ferretti knows that audiences and guests want more than an immersive experience into movies, but want thrills as well. So, there are rollercoasters and water slides, amidst Roman and Egyptian ruins, to accommodate those guests seeking more conventional amusement park attractions (Associated Press, 2014).

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“Huntsman: Winter’s War” movie review

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HuntsmanWintersWar“Let it go” Universal, Disney already has dibs on the Snow Queen. Prepare for the unnecessary prequel/sequel Huntsman: Winter’s War this weekend. It won’t take long for you to realize that you have seen this story before. Albeit, a more family friendly and Disney’d version, but this plot nevertheless. However, after researching the actual Hans Christian Andersen fairly tale The Snow Queen, it is clear that Universal Pictures does a more accurate job of adapting the fairy tale’s words than Frozen did. The problem with this attempt is that it feels like it’s coming around a little too late. With one-dimensional characters and a predictable plot, Huntsman attempts to tell the “real” story of the Snow Queen that appeals to teens and adults, but it looks so incredibly “Frozen” that it leaves you feeling like you’ve done this all before. Although there are increased action and romance scenes in the film, the whole idea of close sisters having a falling out, the one heading to the frozen north, while the other remains in the south with the north creeping on its doorstep, and love melting frozen hearts, is the foundation of the narrative and feels like a bad case of deja vu with little to add.

Travel back to the land of Snow White, and come face to face with a little known story that has yet to be told. Before poison apples and dwarfs, Queen Ravenna (Charlize Theron) and her sister were running the kingdom after the death of the good king (Snow White’s father). Ravenna’s younger sister Freya (Emily Blunt) falls in love with a man promised to another woman but has come to bare his child. After Freya finds her lover having set fire to the nursery and the innocent child, Freya becomes acutely overcome with anger, grief, and hatred and suddenly displays powers of ice and snow. Unable to control her anger and power, Ravenna send her sister to the north to find a kingdom of her own. After having her child murdered, Freya decides to raise a kingdom by making love illegal and taking children from villages and raising them up as warriors known as huntsman. When she finds that two of the huntsman Brighton (Chris Hemsworth) and Sara (Jessica Chastain) have committed the unpardonable sin of falling in love, Freya steps in to put a stop to their forbidden love. Banished from the kingdom of the frozen north, Brighton is contacted by Snow White’s kingdom to retrieve the infamous mirror filled with dark magic before it falls into the wrong hands.

Every once in a while, I come across a movie that really doesn’t require a lengthy description of the critical elements of the film; and this is one of those. Just felt very much under-developed and forced. Anyone who has seen Frozen—and let’s face it, that’s practically everyone whether they wanted to or not–will instantly pickup on the parallels between both movies. Huntsman: Winter’s War is definitely geared towards an adult audience but it still feels like it stole many elements from Frozen. Even the coloring and costuming are very similar. For those who have examined Frozen from a critical perspective and read up on the development of the blockbuster, you may be familiar with the evolution of the script: it starts out as an adaptation of The Snow Queen but then the writers scrapped that idea for more of a contemporary Disney animated feature story. But then the writers didn’t like that direction either, they essentially took the first half of the first draft of the script and spliced it together with the second half of the second draft, added in some catchy music and boom! You have Frozen. Huntsman is similar to what you would have got in Frozen had the first draft been the produced movie.

On the plus side, this film contains some beautiful imagery and simple but stunning visual effects. The goblins are extremely well done–too bad you get so little time with them in a scene that is completely removable from the rest of the film. That scene and others were clearly under-budgeted and under-developed. Despite the fact that you can watch this movie in D-Box and IMAX, there is really no reason to spend the extra money. Watching it in a standard auditorium will suffice perfectly. If you want to get a better idea of the darkness of the original Hans Christian Andersen fairy tale before Elsa and Anna, then you may enjoy this movie. However, if you would rather wait for it to be on Amazon Prime or iTunes, then that works too.

“On Cinema and Theme Parks” (part 9)

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My BookIn order for the creative teams at cinema-influenced theme parks to understand what the public is going to want months, sometimes years, ahead of time, they have to understand the past attractions, the present ones, and what to look for in the future. Over the years, the attractions at these parks have undergone many changes. And, with the way the trends are going, the “behind the scenes” and nostalgic movie-based attractions are going by way of the dodo, and glorified IMAX® simulator interactive multi-dimensional rides are taking their place. Some of the prominent attractions in the vein of “behind the scenes” and robotic movie or television show attractions were located at Disney’s Hollywood (MGM) Studios and Universal Studios (Florida and Hollywood). Although a few of the park-opener attractions are still around, most have been replaced by other attractions.

MSW_SoundstageOriginally Universal was an excellent theme park for learning about the magic behind the camera and the, mostly analog, technology that enabled directors to become magicians. There was a clear educational component to the theme park experience. And, to some extent, Disney’s Hollywood Studios was the same way. But, with the movie technology changing as rapidly as it is, some of the more nostalgic legacy attractions are going away. Many of the original Universal Studios attractions were about taking you behind the magic, revealing the secrets of movie and TV making. From 1990-1996 at Universal Studios Florida, there was a Murder, She Wrote: Mystery Theatre with sound stages that showed the audience about video editing and foley sound generation based on the hit series starring the incomparable Angela Lansbury. On the tour, the audience would get to watch scenes from the show, talk to industry professionals (played by actors), and volunteers would be used to interact with some of the equipment. But, probably, the most prolific and inspirational attractions about the magic of movies was the Alfred Hitchcock: Art of Making Movies attraction (1990-2002) and Bates Motel and House set from Psycho IV (1990-1998), both located at Universal Studios Florida. (I am actually going to write a separate article on this specific attraction after this series of excerpts is completed).

Psycho_SoundstageThis was a main attraction at the theme park until its dismantlement in 2002 to make way for the Shrek: 4D experience. From the aforementioned explanation by one of the producers of the attraction, the audience was completely immersed in the magic of bringing a Hitchcock thriller to life, and got to witness the most famous single scene in all of cinema history. This was all done with practical effects, just as Hitchcock would have done it. But, with the advent of computer-generated imagery and incredibly accurate and time efficient non-linear video editing, most of the effects can be generated in other ways. Although it remained one of the most popular attractions at the theme park until its closure, Universal saw the future of attractions and decided to do away with nostalgia and pave the way for digital simulated attractions (Singer, 2013). Doing away with cinema and television nostalgia wasn’t the sole prerogative of Universal. Although Disney World is famous for holding on to the nostalgia of the past, especially at Magic Kingdom (Singer, 2013), its parks, too, have learned to adopt new attractions for what they feel the guests want. On the (now closed) Studio Backlot Tour, guests would take a walking and tram tour through a special effects water show on the set of Pearl Harbor, featuring volunteers from the audience, and ride a tram through the production houses where props and costumes were made. Also on the tour was a special effects sequence in an oil refinery canyon that burst into flames and was also flooded. This put the guests in the middle of the movie-making action.

Disney_GG_HouseUntil 2003, there was a street called Residential Street on the tram tour. Here, park guests would come face-to-face with some of the most famous houses in Buena Vista/Touchstone Television shows. The most famous of the houses was the upper middle class home of the Golden Girls. The house was a replica of the North Saltaire Street house in the Los Angeles area that Disney used for the exterior shots during the first few seasons. From 1989-1992, Disney used the replica at then Disney-MGM Studios for shooting the exterior shots of the house. In 2003, the houses were torn down to make way for an epic car stunt show, featuring how car action sequences are filmed in the movies. Keeping with the over-all theme of the park, this was staying with the concept of learning about the magic of making movies. As of October 2014, the Studio Backlot Tour was closed (History of the Backlot Tour, 2014).

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“On Cinema and Theme Parks” (part 8)

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For the movie studio (or media conglomerate), the theme park provides a seemingly limitless opportunity to cross-promote imagery and narratives from the screen into the park. This accomplishes the desire to advertise new movies and television programs and to sell merchandise pertaining to the various movies and themes that the park showcases. Either way, this two-fold process generates income to sustain the endeavors of the company (Davis, 1996)

Unlike SeaWorld Parks and Entertainment and Cedar Fair (parent company to Cedar Point), Disney and Universal use their parks for more than cross-promotion and merchandising opportunities. Until the late 1990s/early 2000s, they also used their parks as production studios and offices that acted as a counterpart to the Hollywood divisions (StudioCentral.com). The television channel Nickelodeon also operated two sound stages plus production offices at Universal Studios Florida (Riley, 1998). So, in addition to using the intellectual property provided by the movie and television studios, the two media giants used their parks as production facilities to create new media and entertainment content and create production jobs in Central Florida (Milman, 2001). Beyond MGM’s timeless logo featuring the Latin inscription ars gratia artis (art for art’s sake) surrounding Leo the Lion, the cinematic works and television programs can be converted from visual art to commodities because they now have a material place to exist in the real world accessible by millions.

DisneyMGMIn essence, the entertainment elements and advertising materials are so thoroughly fused that it is nearly impossible for the average park guest to tell them apart. Beyond the surface level of movies and theme parks, there is evidence that, when planning a blockbuster movie, the studio has it in its mind whether of not this movie would be good to ride or be used as a theme in a park for shows and other attractions. Susan Davis (1996) explains that the media conglomerates, that primarily run the theme park industry, can pull from other media resources by way of acquisitions, partnerships, and licensing in order to grow and widen audiences and park guests. A classic example of this is the (no longer active) partnership Disney had with MGM Studios. Disney’s licensing deal with MGM allowed the company to use the iconic MGM logo and pull from its film library.

2006_psychotramIt’s well established that theme parks are an outlet for the parent companies that own them, and the movie studios they also own, to act as conduits for one another: the end result being cash flow. But, there are different ways of utilizing the cinema to benefit the theme park experience (Riley, 1998). Whereas Disney uses the characters in its movies to bolster the parks’ influence, Universal Studios (Hollywood and Florida) took a different approach (although, Universal is trending toward the Disney model in recent years). Universal Studios uses its studio tour(s) to blend labor with spectacle (Murdy, 2002). This offers the park guests a glimpse into how films are made. In recent years, this has provided less of a pull since it is common knowledge that a large portion of filmmaking exists within a computer. Universal Studios presents cinema and television history, production techniques, and special effects to impress the audiences and guests. So, one could assess that Universal Studios parks are self-reflexive in their choice of entertainment. At least this was true until park guests demanded more thrill rides and less education and appreciation for film and television art and history (Murdy, 2002).

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“On Cinema and Theme Parks” (part 6)

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Successful movie-themed attractions (stage shows or rides) create an atmosphere that is often built upon a foundation consisting of confrontation and direct simulation rather than long, sustained narratives. Whether watching a show on a stage or experiencing a ride-like attraction, the park guest is subjected to a series of physical and/or emotional shocks throughout the abridged narrative. Physical movement is also a strong element in an effective and successful movie-themed attraction design. This creates the illusion that the audience member is not only watching the action or horror take place, but part of the story as well. Implementing the use of special effects such as lighting effect or water also improve the guest experience by bringing the narrative to life.

jurassic_park_river_adventureIn the contemporary theme park model, designers seek to create a relationship between the narrative and the audience (or park guest); this is what Geoff King (2000) refers to as “the cinema of attractions.” The park guests want to be transported from a world in which they are spectators to a world in which they are participants in the story. But, themed entertainment has come a long way from its inception into modern society. How the film theme has been fused with theme park attraction design has evolved over the decades to create the convergence and synergy that exists today. This is mostly due to the understanding of spectacle versus narrative. Although these two elements work seamlessly together in a themed attraction, they are not synonymous with one another. An excellent example of a horror/action film that is both spectacle and narrative, and furthermore, is both a film and a ride is Jurassic Park.

A similar example of the infusion of the aforementioned is Jaws. Just as the use of digital special effects (or visual effects) has evolved in film, the use has also evolved in theme parks. Digital (or visual) effects is a broad term, as it covers a range of possibilities that include computer-based or computer-generated effects (Wood, 2002). The “spectacle” of film and theme park rides possesses the ability to transform the narrative, thus adding an extra dimension to the story progression. However, ultimately within the full-spectrum of the elements that make up a film or ride based on a movie, spectacle is subordinate to narrative. Spectacle is needed to dazzle and simulate, but is essentially lifeless without the narrative. (Wood, 2002). Unlike a narrative, which can have great depth, spectacle “is often understood as a particular kind of extended special dimension…depthless, or as having an excess of surface…more image-full than mise-en-scene (meeze-on-syn) everything that appears before the camera and its arrangement, composition, blocking, and lighting] as it accumulates ever more details” (Wood, 2002, 373).

mise en sceneSpectacle should never be relied upon to carry a narrative, but should be considered a useful tool in enhancing the visceral experience of the narrative. Spectacle possesses the ability to be used to create a dynamic time and space through which the narrative expands and can sometimes be manipulated (Wood, 2002). Digital effects can be used to advance the story or comment on the relationship between characters and their respective environments. In terms of theme park attractions, specifically those based on movies, adding spectacle to the narrative of the ride serves to enhance the overall experience of the park guest. The use of spectacle enables the settings, events, and characters to come to life for the park guests experiencing the live movie-based narrative. Effectively used, the guests should feel as though they get transported from the real world to the world of the movie. Theme parks offer escapes from reality; this is also true of most movies. So, by utilizing the tangible benefits of both narrative and spectacle, the designers are successful in creating the illusion that the guest is either witnessing or part of the story.

University of Central Florida professor Andy Milman (2001) further explores this relationship between cinema and theme parks in his writings in the Journal of Tourism (2001). Exploring the infrastructure of the movies, theme parks, and the convergence of the two is a complex research area that is increasingly becoming more important as the movie studios turn to theme parks for revenue, and the theme parks depend on the movie studios for creative direction and expansive guest experiences. In the article Movie Induced Tourism, authors Roger Riley, Dwayne Baker, and Carlton S. Van Doren (1998) explain that movies provide both the objective and subjective material that capture peoples’ gaze and influence them to travel to the places depicted in movies.  The concept of traveling to locations where movies were made has a direct relationship with the concept of designing theme parks based on movies and showcasing the magic behind the movies (Riley et al, 1998). This concept can be seen in some of the most visited parks in the world. One of the goals of a studio like Warner Bros. is to get the fans of the Harry Potter books and movies to the Wizarding World of Harry Potter at Universal Studios Florida; and, by way of the flip side of the coin, one of the goals of the theme parks (mainly Disney and Universal) is to turn park guests into movie audience patrons (Milman, 2001).

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