The big question is which will be the bigger draw??? Although it first debuts in Tokyo for the 2020 Summer Olympics, Universal Studios Japan’s Super Nintendo World is one of the most highly anticipated theme park expansions, rivaled only by Star Wars: Galaxy’s Edge (Star Wars Land) at Disney parks in the US debuting next year! Two enormous intellectual properties (IPs) that will undoubtedly drive up guest attendance by exponential amounts. But which will prove to be the more popular expansion? Arguably, both lands will significantly impact the attendance of, character meet-and-greets in, and merchandise of the parks. The competition is heating up between Universal and Disney parks and resorts–reminds me of the US and Russian space race of the mid-1900s. While there is no doubt that both lands will be major successes, therein lies a question of which one will prove to be more popular. Not that it truly matters in the grand scheme of things, but it’s one of those things that is interesting to talk about and synthesize some research…(to read more, click below)
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