DCA’s Hollywood Tower Hotel Under New Management

TOT_DCA_GGThe recent news of the Guardians of the Galaxy makeover of the iconic Tower of Terror (TOT) ride at Disney’s California Adventure has many, if not most, fans of the attraction up in arms. Apparently, it was not being guarded too well. Suffice it to say, those of us who spend a great deal of time in the parks (for me, it’s the Florida parks mostly), we are accustomed to seeing iconic attractions go by way of Jaws: the Ride. That does not mean that one ever gets used to or accepts it; but the fact is that the theme parks have to evolve in order to keep up with those who bring in the most revenue (kids and teenagers, because of their parents or grandparents). Of course, some evolutions are better left in AutoCad. With the Walt Disney Company unable to integrate the Marvel IP into the Florida parks to any significant extent (in terms of attractions), it seems the only choice is to overhaul the Disneyland Resort (DLR) near Los Angeles…

At first, many theme park enthusiast must be wondering why??? However, exploring this recent news from a critical perspective reveals that it is a business decision, plain and simple. As I have written many times, theme parks are glorified arms of revenue–a business line item–that are designed to be cash cows, instant revenue. Most likely, the DLR company conducted surveys and focus groups concerning a proposed idea to refit the Twilight Zone Tower of Terror with Guardians of the Galaxy. Although it is expected that some attractions have to be removed or retrofitted, there are certain attractions–especially in the Disney Parks–that should not be touched. The Disney Parks more so than the Universal Parks rely upon nostalgia. In many ways, this modification of the TOT at DCA is sacrilegious to the original theme of the parks and will upset many people. With the massive refurbishment of TOT, this leaves park regulars and future tourists wondering what iconic attraction is next. If TOT is not safe, then is any attraction safe from elimination??? But, is retheming an attraction always met with disdain? Certainly not. When the 20,000 Leagues Under the Sea attraction at Disneyland Park received its Finding Nemo refurbishment, it was generally met with excitement and praise. That is probably because the soul of the attraction was left in tact. By extension, it could be said that retheming Mission: Space at EPCOT with a Guardians of the Galaxy makeover would actually be welcomed and appreciated as that attraction is getting dated and simply does not see even half the guest numbers that it once did. But should Spaceship Earth get rethemed to a Marvel IP? Definitely not. There are attractions that need to be rethemed or reimagined every couple of decades or so, and then there are those which are best left alone for all to appreciate over the years. But how to know the difference? That’s the question.

Many theme park researchers and fans alike never thought that ToT would become extinct; that is until the rumors began floating around in the last year or so. Much like Universal Studios Florida, Disneyland Resort suffers from lack of room for expansion. Yes, I am aware the Universal has acquired more land recently; but for argument sake, it is important to be able to compare the two. One reason why Universal needed to retheme and replace entire attractions is because it did not have the luxury of expansion until recently. So, the only way to integrate new offerings into the parks was to replace existing ones. Much in the same vein, DLR is also landlocked; and in order to integrate new offerings, it too has little choice but to replace or retheme existing attractions or lands. Accepting the fact that DLR has limited room for geographic expansion, leaves only one alternative: continue to modify the park every 15-20 years or so. The largest source of revenue for theme parks are kids and teenagers. Not that young and older adults do not add large numbers; but the families with kids and teens are the ones who bring in the most revenue due to multiple family members needing multi-day tickets and potentially several nights in a hotel. For every one or two people going to the park alone or together, there is likely one or two families or groups of 4-6 or even more who are also going. Think of it as a 1:4 ratio (and that is probably conservative). Much like Disney’s Hollywood Studios is almost losing its identity with and connection to the magic of filmmaking, with the massive addition of Star Wars and Toy Story Lands, DCA looks like it is also shedding its story of California and Hollywood and dawning the dominant theme of Marvel and Cars. Yes, the parks are integrating movies but not in the same way that the parks were originally designed.

Why is losing its original identity an important part of the equation on whether something is considered a legacy attraction or not? Because once the identity of old Hollywood or the magic of filmmaking is stripped away, then what was once seen as iconic or legacy no longer has that image or appeal. If DCA no longer represents Old Hollywood, gold rush California, or beachside amusements, then the Hollywood Tower Hotel no longer seems relevant. Although many people recognize the Twilight Zone music, it is safe to say that most kids and teens do not know what the Twilight Zone is or was. They don’t know that it was a groundbreaking anthology series in TV’s earlier days. So, if those who are not driving the most revenue into the parks do not understand the significance or nostalgia of the Twilight Zone, if they do not see the park as representing Old Hollywood or filmmaking, and if they have never seen the Tower of Terror movie, then that attraction becomes a prime target for a complete overhaul or massive refurbishment. Essentially, it is like a member of a royal family getting striped of his or her title under a new monarchy. Simply stated, it is apparent that the Twilight Zone Tower of Terror no longer qualifies as a legacy attraction at DLR.

We can analyze this decision all day long and arrive at a litany of conclusions or rationale for why this was or was not a good decision; but the fact of the matter is, unless things change, the ToT at DCA is going to become a Guardians of the Galaxy attraction. In my personal opinion as a theme park enthusiast and long-time fan, I am saddened to see this attraction get replaced by a newly acquired IP; but, the analyst in me can understand why the company is making that decision. Looks as if the Tower of Terror left it “guard” down. Perhaps the new theme will be a success! However, that success comes at the cost of an opening day attraction that many will miss.

The “Attraction” of Horror: a ‘Psycho’analysis (part 1 of 2)

HitchcockAttractionJust as audiences are fascinated by horror movies and seek to watch that which would be repulsive in real-life, they are equally fascinated in immersing themselves into the experience by way of a theme park attraction. This phenomenon is not limited to horror movies, because rides like Jurassic Park the Ride (Jurassic Park River Adventure in Florida), Revenge of the Mummy, and Pirates of the Caribbean beckon millions of guests a year. In addition to attractions based on the movies, movie studio executives and theme park engineers created attractions that embody what Carl Leammle first envisioned, by taking the audience behind the magic of the movies. This is the case with the (now closed) Backlot Tour at Disney’s Hollywood Studios and Hitchcock: The Art of Making Movies at Universal Studios Florida (Murdy, 2002). The relationship between the cinema and theme parks is a strong one and creates an energetic synergy that entertains millions of people each year by eliciting laugher, screams, tears, and smiles.

BatesMotelFloridaThe most admired and revered part on the famous studio tour at Universal Studios Hollywood is the Bates House and Motel. As the tram passes the iconic motel and house that set the bar against which all other slasher films would be judged, an actor portraying Norman Bates charges toward the tram wielding the famous butcher’s knife (Murdy, 2002). Even though the audience knows this is a tour behind the scenes of the most utilized backlot and studio in the world (Milman, 2001), there is something uniquely special about this chance encounter on the tour. And, that something is what the designers of the guest experience on the studio tour use to bring about the successful convergence combining both the original movie and the live experience. In order to successfully complete the transposition from the movie to the live experience, the attraction designers tapped into the uncanny or unheimlich (Freud, 1919) of Psycho and utilized the elements of terror and shock to facilitate the aura of horror that exists just by looking upon the timeless motel and house.

Psycho_SoundstageCentral to Psycho and the single most famous scene in cinema history (Cosgrove, 2013) is the groundbreaking shower scene. And, it is the highlighted element at the former Universal Studios Florida attraction Hitchcock: The Art of Making Movies. One of the opening day attractions located in the former Production Central area of the park (Singer, 2013), this attraction took park guests into the world of suspense and horror as meticulously crafted and defined by Alfred Hitchcock (ThePsychoMovies.com). Although it was replaced with a less critically important and pivotal movie themed attraction in 2002 (mostly to attract younger audiences), it is an excellent example of the fusion of horror cinema and themed entertainment attractions. In addition to the Art of Making Movies attraction, there was a recreation of the infamous motel and house in the park built for the filming of Psycho IV: The Beginning in 1989-90 (MovieMassacre.com, 2014). For those who have seen Psycho, the very sight of the motel and house is enough to strike fear into the mind and bloodstream. It is representative of the very best that horror cinema is able to offer society. In no attraction, based off a work of horror, is there a better example of the very essence of horror films than in the synergistic experience of beholding the four-fold elemental process of the Hitchcock: The Art of Making Movies attraction (Singer, 2013).

PsychoShowerClensePrior to ‘psycho’analyzing  the attraction of horror, it is imperative to understand why the shower scene is the single most famous scene in all cinema. The shower scene is a roller-coaster of emotions; and, in many ways, this scene in and of itself follows the basic structure of a story (introduction, rising action, climax, falling action, and denouement). The scene begins with Marion closing the shower curtain as we get a closeup shot of her face as the shower turns on.  Given this closeup, the facial expressions are easily denoted on her face. The flows of emotions on her face resemble the face of someone who is being cleansed from or baptized for their transgressions. This emotional transition is made more clear when comparing this scene to the earlier one with Marion and Norman in the office when she suddenly feels as if she “stepped into a private trap” and wants to see if she “can step back out of it” (Psycho, 1960). In addition to the metaphoric sin cleansing affect of the shower, Marion is also physically and emotionally exposed and vulnerable. And, what about that showerhead? Throughout the movie, there are eyes on Marion (real estate buyer, boss, police officer, mother’s eye, etc…). The frequent cuts to the showerhead essentially imply the showerhead as yet another eye watching Marion. Furthermore, the frequent cuts to the showerhead also help to create the sensation that something is not right.

Following the symbolic cleansing in the shower, the audience witnesses the shadowy figure emerging from the bathroom door and walking up to the infamous shower. Due to Hitchcock’s use of the cinematic rule of thirds, we are already expecting the entrance of someone before the door ever opens. Through the eyes of the camera, we see Marion’s private space is violated by this shadowy figure. The camera slowly zooms in to the figure through the opaque curtain until the moment when the shadow throws open the curtain and there is a closeup of Marion’s face exhibiting total terror as the knife is raised against her.

PsychoShowerScreamImmediately after the shots of Marion’s iconic scream and the knife, the speed of the cuts increases exponentially. Aside from having to creatively cut the film in such a way that neither Marion’s naked body nor a knife officially penetrating her body is seen, the speed was necessary to enhance the disorientation and violence of the relatively short montage. Through both objective and subjective shots, we are both mother and Marion within hundredths of seconds of one another. The precise cuts in the film give the illusion that Marion is being stabbed multiples times; however, there is only one shot that captures the knife barely penetrating Marion’s vulnerable and exposed flesh. The terrifying key to this scene is the fact that very little violence is actually seen; most of what is shock-inducing is what is not seen and implied through the artful use of music, cuts, and angles. Hitchcock once said, “there’s nothing more frightening than an unopened door.” This implies that there is a greater fear of what in unseen than that which is visible in the diegesis on the screen.

MarionCraneEyeIt is nearly impossible to closely read this scene without acknowledging the most famous orchestral screeches in cinema history. Those famous screeches greatly enhance the disorientation and terror of the scene. Coming out of nowhere, the terrifying sounds from the orchestra create the sound design for the knife penetrating Marion and slashing her to death. One could cut to black and allow the music to be heard throughout this iconic scene, and the audience would still feel anxious, macabre feelings and shock. Interestingly, this same action would also reveal how short the shower scene really is. Regarding the sound design, there is much more of the water heard than the sounds of murder. Following the murder, the score greatly slows down and deepens. This musical movement allows the audience to reflect upon what has just occurred and begin to contemplate the various consequences of mother’s actions.  Lastly, the camera slowly spirals out from Marion’s eyes symbolizing that everything Marion planned has just gone down the drain through this seemingly random act of violence, and then there is a cut to the drain of the bathtub itself cementing this metaphoric notion. Keeping with the reoccurring theme of eyes, this also reinforces the fact that the eye is the window to the soul and someone is always watching.

CONTINUED NEXT WEEK. Check back next Monday 🙂

BatesMotelAETVDon’t forget to watch Bates Motel on A&E tonight! It’s the season finale and it’s going to be intense!