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dlr_castleFollowing the ending of the Studio System, the now bankrupt motion picture studios were purchased by various conglomerates looking for new sources of income. One of the sources of income that studios began investing into was the concept of movie-based theme parks. With the opening of Walter Elias Disney’s Disneyland in 1955, Universal Studios made the decision to incorporate stand-alone attractions into its newly reopened studio tour. Both Disneyland and the future Universal Studios used their intellectual property (IP) as the basis for creating theme park rides, shows, and attractions. Although movie studios as a “park” began with Laemmle, in its current incarnation, the convergence of cinema and theme park began with Disneyland, and later was perfected by Walt Disney World and Universal Studios Florida. Since the movie studios already had dedicated movie-going audiences, it made sense to capitalize on the idea of incorporating the concepts from the movies into attractions that the general public could enjoy and be immersed in. This action both acts as advertising for the respective studios and generates income for the movies and park improvements…

For the full article on the Thrillz website, click HERE!

 

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