While the themed entertainment industry continues to explode with new lands and attractions at the US’ biggest players, the luxury destination Dubai, UAE is throwing its hat into the ring. MotionGate may just be the competition that Disney and Universal were not expecting. Primarily including intellectual property (IP) from Sony Pictures, LionsGate, and DreamWorks Animation (now owned by Comcast), MotionGate will boast some of the most advanced attractions in the world. Starting out the gate with 27 attractions and shows based on some of the most well-known IP from the worlds of cinema and television, this brings the total attraction numbers to more than 100 when added to the existing offerings at Dubai Parks and Resorts (a government owned themed entertainment holdings company).
Unlike the public-private partnership of the parks in China, the government of UAE is uniquely positioned to capitalize on the wealth of the nation. That allure and wealth has driven millions of tourists from around the world to their nation as it is; factor in a world-class leading theme park, and those numbers will increase exponentially. This influx of revenue may actually pave the way for the non-wealthy classes of people to be able to enjoy the Dubai Parks and Resorts as additional flights, hotels, and transportation methods will be added. One of the biggest advantages that MotionGate has over its Disney and Universal competitors (Fox will soon be added to that as well) is that it is being constructed amidst digital, wireless, and multimedia technologies. Whereas the big boys have to modify existing technologies in attractions as they change, these parks are built with the latest technology which directly impacts efficiency of operation. This same idea of being late to the game but a quickly asserted leader can be seen in nations like South Korea who only recently, relatively speaking, have had access to wireless internet technologies. As they did not have to adapt or modify existing legacy infrastructure, they built on current communications technologies and have a much faster, reliable, cheaper, and efficient ‘internet of things’ than the United States.
In the vein of Walt Disney World and Universal Orlando, Dubai Parks and Resorts is a themed entertainment complex featuring separately themed parks. Specifically, MotionGate bares a striking design modeled after Magic Kingdom in that it is ONE theme park that contains five distinctly different themed lands that all center in and around the concept of motion pictures, filmmaking, and live entertainment. Each land, much like the ones at Magic Kingdom, has its own gateway, themed rides, restaurants, shows, and landmarks. Also, keeping with the Magic Kingdom layout, MotionGate contains the hub and spoke system. Unlike Universal Studios, Islands of Adventure, SeaWorld, or Busch Gardens, MotionGate employs the hub-and-spoke system in order to make maneuvering the park user-friendly and aesthetically pleasing to the eye. This provides opportunities for centralized entertainment offerings and landmarks. Prepare for the glitz, glamour, nostalgia, and excitement of the lands: Studio Central, LionsGate, DreamWorks, Sony Pictures, and the Smurfs’ Village. What makes this concept additionally interesting is the fact that MotionGate includes IP from different studios that are self-contained. Instead of taking the IP from the different companies and integrating them in more generically themed lands, each IP is contained within its respective land.
One cannot help but notice that the concept of Dubai Parks and Resort’s flagship theme park MotionGate resembles the original Universal Studios Florida or to a lesser extent Disney-MGM Studios. How so? If you are not familiar, both Universal Studios Florida and then Disney-MGM Studios were theme parks inspired by the idea of “what lies beyond the fifth dimension” (Tower of Terror, Disney); moreover, the story that exists outside of the frame–beyond mise en scene. In addition to attractions and shows inspired by filmmaking or theatre, both parks were also east coast counterparts to the Hollywood stages. Universal/Nickelodeon and Disney produced major motion pictures and television shows in the sound stages that are all but gone (or turn into conventional attractions) in the 1980s and mid to late 90s. By 2000, most filmmaking and television production operations ceased because it was cheaper to move operations back to Hollywood and to other places like North Carolina and now Georgia. MotionGate goes back to the drawing board to resurrect a dying idea of turning filmmaking into an attraction. It truly holds up Geoff King’s studies and theories of “the cinema of attractions.” Universal founder Carl Leammle knew there was more to filmmaking than making movies. That’s why he opened his movie making ranch outside of Los Angeles to day guests to be entertained by special effects and stunt shows as well as watching the magic behind the camera.
It is an exciting time for the themed entertainment and motion picture industries. For the longest time, Disney and Universal (Comcast) were the kings of cinema and TV based theme parks. Now, Dubai is becoming a heavy hitter and once MotionGate opens in October, the landscape has the potential to shift drastically. Now, the parks in the US will not only be competing against each other, but against heavy competition on the other side of the world in an area with much deeper pockets. All the while the word is focussed on the Word of Pandora, The Reign of Kong, Cobra’s Curse, Mako, Star Wars Land, Toy Story Land, and the unnamed new theme park under construction for Universal’s third park (not counting the forthcoming water park), MotionGate will open and create a whole new atmosphere of innovation amongst the chief players. In addition to the parks in Dubai, Fox is also entering into the game with their 20th Century Fox World opening in Malaysia in 2017. Also on the books is the 20th Century Fox World expansion to Zoo Miami AND another indoor Sony theme park in Wisconsin. With all these parks opening, there are more and more opportunities for careers in either cinema or themed entertainment. Or, a career that spans both (which is what yours truly is trying to do). I just love all the new completion because it will drive continued innovation. However, it’s also nice to see that we have a new park that is getting back to the roots of what started it all: motion pictures.